#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

One task at Baptist Health used to take about 10 hours a week. Now it takes roughly two minutes, and that's just one piece of a two-year AI transformation.

Christine Kotler, Chief Marketing & Communications Officer of Baptist Health South Florida, joins Mike Kaput to walk through how her marketing and communications team built an AI adoption model from the ground up: a structured learning curriculum, the peer-coaching "AI Sherpa" model, real use cases, and the honest friction of doing this inside a regulated healthcare organization.

Part of the AI Transformations series, presented by Google Cloud.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:06:00 — Why marketing & comms took the lead on generative AI

00:10:57 — How the transformation started to unfold

00:14:23 — The AI Sherpas

00:20:12 — The learning hub and building their own AI curriculum

00:22:14 — How AI is changing the marketing/comms team's work

00:28:28 — The people side of the transformation

00:33:02 — Where transformation got messier or harder than expected

00:36:27 — How AI will reshape roles, workflows, and team structure

00:40:08 — Advice for a leader stepping up to lead AI transformation

This episode is presented by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: https://cloud.google.com/

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