The Charitable Impulse
Analysis27 Juni 2016

The Charitable Impulse

Charity is big business. In the UK, over £9 billion is donated to charitable institutions each year. But fundraising can also be controversial as recent news stories about expensive electricity tariffs, elderly donors receiving incessant requests for donations and the tactics of some "chuggers" have confirmed.

So studies in experimental psychology that reveal which approaches persuade people to be more generous are timely and could offer charities a neat way to raise more money. David Edmonds explores the results of this research - including findings published for the first time. He asks if, by adopting techniques already used by the marketing and advertising industries, charities could transform their fortunes - but at what cost?

Producer Simon Coates.

Avsnitt(389)

The low pay puzzle

The low pay puzzle

From April, 2.7 million workers will get one of the biggest pay rises in UK history as the National Living Wage rises to £11.44 an hour. But will they feel better off?It's 25 years since the National ...

25 Mars 202429min

How real is the existential threat from AI?

How real is the existential threat from AI?

The existential threat caused by Artificial Intelligence is a popular theme in science fiction. But more recently it’s started to be taken seriously by governments around the world and the companies d...

18 Mars 202429min

What would Isambard Kingdom Brunel have done?

What would Isambard Kingdom Brunel have done?

It's 2024, and the Manchester extension of HS2 has been cancelled. The leg to Leeds was cancelled in 2021. The remaining line to Birmingham is now less than half the initial planned route, and will co...

11 Mars 202428min

Power Drive

Power Drive

It's widely believed that the Conservaives won the Uxbridge by-election because of motorists who were annoyed by the London mayor's ultra low emission zone. With a general election looming, both main ...

4 Mars 202428min

How to cure the small town blues

How to cure the small town blues

Middlesbrough, in the north-east, is one of the most deprived towns in England. Once a steel and shipbuilding powerhouse, its fortunes changed when those industries closed down. Today, the town that G...

26 Feb 202428min

How to Dismantle a Democracy

How to Dismantle a Democracy

Democracies do not die in military coups. They are dismantled slowly, by libel laws, through tax audits, and procedure. Democracies are dismantled by bureaucrats and judges, not by soldiers and heavy-...

19 Feb 202428min

What is 'British culture'?

What is 'British culture'?

'What is "British Culture?” I was born in the UK and have lived here for 40 years, and yet, as a British Asian person, I am constantly told “we are not integrating”. Not integrating into what culture ...

12 Feb 202428min

Has the family had its day?

Has the family had its day?

British politicians love to invoke the family, from John Major's "Back to Basics" campaign, to New Labour's "hardworking families" - and now a prominent strain of the Conservative right says parents s...

5 Feb 202428min

Populärt inom Politik & nyheter

aftonbladet-krim
motiv
p3-krim
fordomspodden
rss-viva-fotboll
flashback-forever
spar
svenska-fall
aftonbladet-daily
svd-dokumentara-berattelser-2
rss-sanning-konsekvens
rss-krimstad
rss-vad-fan-hande
rss-krimreportrarna
krimmagasinet
rss-frandfors-horna
olyckan-inifran
dagens-eko
rss-aftonbladet-krim
svd-ledarredaktionen