The Budget Question Every Business Owner Gets Wrong

The Budget Question Every Business Owner Gets Wrong

Setting digital goals is easy. Setting the right ones is the hard part.

In this episode of Digital Dividends, Mark and Jodie break down how to set better digital marketing goals and why so many businesses chase outcomes that are vague, unrealistic or disconnected from how the funnel actually works.

They cover marketing funnels, website conversion, sales response time, SMART goals, reporting dashboards and the V3C model for measuring real business performance.

To put the episode into action, download the YDS 90 Day Sprint Workbook from our website and map your next 30, 60 and 90 days: https://bit.ly/3TJTcLn

If you want clearer digital targets, better reporting and a more grounded way to measure marketing success, this one is worth a listen.

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Avsnitt(32)

In-House Verse Agency? The Real Answer Is Both

In-House Verse Agency? The Real Answer Is Both

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22 Sep 15min

Why Being Busy Can Still Leave You Broke

Why Being Busy Can Still Leave You Broke

In this episode of Digital Dividends, Mark speaks with Dr Simon Franks about why service business growth needs more than revenue, leads and a full calendar. They unpack cash flow, profitability, local...

16 Sep 16min

How Far Can Word Of Mouth Take A Business?

How Far Can Word Of Mouth Take A Business?

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16 Sep 17min

AI Won't Fix Bad Marketing

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In this episode of Digital Dividends, Mark and Jodie unpack why AI marketing tools can help businesses move faster, but cannot replace strategy, brand judgement or proper campaign thinking. They cover...

9 Sep 17min

How To Make Your Business Easier To Sell

How To Make Your Business Easier To Sell

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about what business owners need to prepare before selling a business. They cover profit, leases, equipment, staff contracts, website...

2 Sep 10min

Build A Business Worth Selling

Build A Business Worth Selling

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about building a business worth selling. Katrina shares lessons from The Golden Pig, business broking, exit planning, profit, system...

2 Sep 16min

Why Digital Marketing Matters

Why Digital Marketing Matters

In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics.They unpack digital...

19 Aug 17min

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