The Speaker Lab Podcast2 Aug 2022

How to Build a Recession Proof Speaking Business with Erick Rheam

Are we facing a recession? What does that mean for your speaking business?

We’re answering these questions and more during Episode 405 of The Speaker Lab Podcast. The one and only Erick Rheam is guiding our conversation with strategies you can use in these uncertain times to recession-proof your speaking business.

During this episode, we’ll talk about how to lead your business through a recession with confidence rather than fear, why you must invest in marketing and yourself, and why you have to take the leap and go virtual. Speakers have had to pivot on a moment’s notice over the last two years, and uncertain economic times are no different. Erick will talk about where you need to flex and when standing firm is okay. Whether you are just beginning to build your business or you’ve been at this for a while, this episode will equip you for what’s next. Erick’s experience, expertise, and transparency will provide practical steps to recession-proof your speaking business — no matter what happens.

Here’s what you’ll learn from this episode:

What is a recession?
Organizational response to a recession
Impact on travel, workshops, and training budgets
When to update your demo video, website and other marketing tools
How to write and publish a book to elevate credibility
Why to keep investing in yourself and building skills
Why you need to go virtual and why it’s so beneficial
How to ask for referrals
Four questions you have to ask yourself
And much more!

Tweetable: "Now is not the time to be vague."

EPISODE RESOURCES

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