The Speaker Lab Podcast11 Feb 2025

How to Use AI and Social Media to Reach Young Audiences with Brittany Richmond-Roberts

“[AI is] a really great way to flex your creative muscle, but also not have to stress if you’re not strong enough at certain things.”

Being on stage is one of the most fun and most rewarding parts of being a professional, paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. This week on The Speaker Lab Podcast, Grant Baldwin chats with Brittany Richmond-Roberts about her journey as a teen mental health speaker. From navigating the youth market to leveraging social media and AI, Brittany shares her strategies for moving the business forward, even when it feels like trudging through mud.

Grant and Brittany dive into how she got started in speaking, the importance of finding the right audience, and why she stays clear of gigs that don’t align with her message. They discuss the power of being a female speaker in a male-dominated field and how Brittany has used that to her advantage. Brittany also highlights how she utilizes social media to connect with decision-makers and build relationships, making her memorable to potential clients. She explains her approach to using ChatGPT for prospecting and structuring talks, providing a modern edge to her speaking business.

If you’re ready to take your speaking business to the next level, this episode is packed with practical tips and inspiring insights!

You’ll learn:

How to master audience alignment
The market for mental health topics
The role of gender in speaking
Effective social media strategies for speakers
How to use AI in prospecting
How to be Persistent and overcome rejection
And much, much more!

“If you’re not having fun doing [social media], stop doing it. Because that’s going to radiate right into everything that you’re doing.”

Episode Resources

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