From YouTube Star to Skincare CEO | Claudia Sulewski on Self-Care, Boundaries & Building CYKLAR

Lo takes a walk on the West Side Highway with beauty icon and entrepreneur Claudia Sulewski. From YouTube fame to launching her skincare brand CYKLAR, Claudia shares how self-care, boundaries, and trusting her gut shaped her journey.

Between coffee chats and dodging geese, they dive into childhood lessons, the rituals that keep Claudia grounded, and the realities of building a business. Packed with authenticity and wisdom, this episode is a reminder that self-care isn’t selfish — it’s what fuels everything else.

Key Takeaways:
1. How Claudia turned her YouTube roots into entrepreneurial fuel
2. The personal story behind CYKLAR and why body care became her medium
3. Why setting boundaries is a form of self-care
4. The link between fragrance, mood, and presence
5. Lessons in trusting your gut as a new entrepreneur
6. Real talk on online vulnerability, privacy, and staying sane on social media

Chapters:
00:00 – Welcome to Lo On The Go
00:30 – Meeting Claudia on the West Side Highway (and dodging geese)
02:00 – Bird watching, self-care, and finding peace in nature
03:00 – The philosophy behind CYKLAR: balance, luxury & effectiveness
06:30 – Childhood chaos, people-pleasing, and learning boundaries
08:30 – The shower as a reset button & origins of CYKLAR’s name
11:00 – Why authenticity builds the best brands
13:00 – The thrill and fear of entrepreneurship (and trusting your gut)
16:00 – From 13-year-old YouTuber to global beauty creator
18:00 – Coffee chats: matcha, decaf, and navigating anxiety
19:00 – The early YouTube hustle and what it taught her about business
22:00 – How privacy and vulnerability shift online over time
25:00 – Myth or Truth: fragrance, mood, and personal identity
29:00 – What’s next for CYKLAR: new fragrance drops & skincare innovation
31:00 – Closing thoughts and gratitude

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