17: Creative Courage // Hailin Liu (DJ & Brand Strategist)
5to914 Dec 2023

17: Creative Courage // Hailin Liu (DJ & Brand Strategist)

In this episode of 5to9, I had a chat with Hailin Liu, aka DJ Hailife. She’s a musician, brand strategist, lover of fashion, cat mom, and a tarot enthusiast.

Growing up with traditional expectations of her career, Hailin started in investment banking due to her family and peer’s influence. She quickly realized that she hated the environment and pivoted to brand strategy. While working at Landor and McCann, she realized that she was yearning for more creative expression in her life, which led her to experiment with music and fashion. She is now a brand and design strategist at Pepsi while moonlighting as a DJ playing at dope venues in New York like TBA and elsewhere. She also just released her newest single, Call Me Baby, and is slotted to perform at Groove Cruise, a festival also featuring DJs you might know like Diplo and Tiesto.

We talked about her unconventional journey into music, how knowing what she didn’t want led her to find what she wanted, following her joy, the power of taking small actions, what she calls “creative courage”, the role of her 9-5 job as a strategist while pursuing music and more!

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29: Find What Makes You Weird // Kim Pham (Creative Director, BDSM Educator, Co-founder of Omsom)

29: Find What Makes You Weird // Kim Pham (Creative Director, BDSM Educator, Co-founder of Omsom)

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28: It's Okay To Not Know // Brandy Cerne (Freelance Brand Strategist, Community Builder, Pousada Owner)

28: It's Okay To Not Know // Brandy Cerne (Freelance Brand Strategist, Community Builder, Pousada Owner)

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27: Building A Non-Linear Career // Farah Sheikh-Ogoe (Brand Manager at Meta, Co-Founder at Notes International, Travel Advisor at Fora)

27: Building A Non-Linear Career // Farah Sheikh-Ogoe (Brand Manager at Meta, Co-Founder at Notes International, Travel Advisor at Fora)

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17 Okt 202440min

26: Trusting The Next Version Of Yourself  // Kelsey McCormick (Founder of Coming Up Roses)

26: Trusting The Next Version Of Yourself // Kelsey McCormick (Founder of Coming Up Roses)

In this episode of 5to9, I had a chat with Kelsey McCormick, a lover of transcontinental travel, mom to Neil, the founder of Coming Up Roses, an educational platform that helps creatives increase thei...

3 Okt 202440min

25: Your Confidence Toolkit

25: Your Confidence Toolkit

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24: Stop Waiting For Permission // Haruko Hayakawa (CG Artist, Creative Director, Cat Mom)

24: Stop Waiting For Permission // Haruko Hayakawa (CG Artist, Creative Director, Cat Mom)

In this episode of 5to9, I had a chat with Haruko Hayakawa, a Computer Graphics Artist, a Creative Director, an introvert, cat mom and a cookbook enthusiast.Haruko developed a love for computers and a...

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23: Have the Audacity to Say Yes to Yourself // Kaitlin Maud (Strategist, Artist, Activist)

23: Have the Audacity to Say Yes to Yourself // Kaitlin Maud (Strategist, Artist, Activist)

In this episode of 5to9, I had a chat with Kaitlin Maud, a strategist artist, strategist, and activist.Always having the audacity to carve a path that’s in integrity to her values, Kaitlin started her...

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22: Entrepreneurship as a Spiritual Journey // Lori Abichandani (Founder & Brand Steward at A Big Idea)

22: Entrepreneurship as a Spiritual Journey // Lori Abichandani (Founder & Brand Steward at A Big Idea)

In this episode of 5to9, I had a chat with Lori Abichandani, a curious strategist, lover of deep conversations, a culinary enthusiast and according to her friends, “the embodiment of a big hug.”With a...

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