General Medicine Raises $120M, Altro Health Adds $7M, True Food Files Bankruptcy

General Medicine Raises $120M, Altro Health Adds $7M, True Food Files Bankruptcy

October 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • TJ Parker's General Medicine raises $120M to build a consumer layer for healthcare, treating care like ecommerce in a $5T market only 4% digitally penetrated
  • Altro Health raises $7M to help fitness operators and medspas offer peptides, GLP-1s, and hormone therapy in-house, working with 500 businesses already
  • True Food Kitchen files Chapter 11 and closes 12 restaurants, putting the wellness chain up for sale while 34 locations keep operating

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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