The New Rules of Podcast Advertising, Automating the Average, & More
This week in the business of podcasting:Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the sho...
9 Okt 11min
Resetting Podcasting's Thermostat, Ad Spend Increase, & More
Today in the business of podcasting:Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ...
8 Okt 6min
Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More
Today in the business of podcasting:A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and onl...
7 Okt 7min
Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More
Today in the business of podcasting:Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to pr...
6 Okt 7min
Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More
This week in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platfor...
2 Okt 9min
The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More
Today in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video ...
1 Okt 7min
The Podcast Landscape 2026 - The Core Numbers
This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted survey of 5,473 US adults. Podcasting's audience i...
1 Okt 3min
