Starbucks CEO: Why human connection matters more than ever in an AI world

What makes an iconic brand endure? Starbucks Chairman and CEO Brian Niccol says it starts with understanding why people connect with it in the first place. At Starbucks, he focuses on getting out from behind the spreadsheet and into the business, listening to customers and employees, sweating the details that shape an experience and using AI to strengthen human connection rather than replace it.

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