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Episode 2: You’re Not Your Customer.

You’re not your customer and that might be one of the biggest mistakes you’re making in marketing.In this episode of Max’s 2 Cents, we talk about why marketers need to stop assuming they know what people want and start testing it.We get into A/B testing, marketing funnels, offers, discounts, landing pages, messaging, and the small changes that can make a big difference to your results.Because the question isn’t, “What do I think will work?”It’s: “What does the data tell me actually works?”Stop guessing. Test it.Get in touch: https://ar.growthdaily.com/signup/?utm_source=ig_libMedia Kit: https://marketingmax.media/Join a course: https://courses.marketingmax.com/Timestamps:00:57 Blue Sky beta testing and platform prioritization02:23 Why LinkedIn ads underperform and retargeting secrets06:11 Understanding Google Analytics custom attribution lookback windows11:44 The importance of first-party data and customer engagement14:38 Black Friday and Cyber Monday discount strategies16:50 Creative offers for B2B brands during holiday sales24:22 Testing different offers and landing pages for better results29:24 The role of landing pages and offer variations40:54 The significance of A/B testing in marketing funnels

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