How Reframe Scaled to $10M+ ARR

How Reframe Scaled to $10M+ ARR

How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?

In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space.

We dive into retention, subscription strategy, product improvements, user behavior, data-driven decisions, and organic growth strategies that helped Reframe scale from an MVP to millions of downloads.

He’ll also share the lessons, experiments, and strategies that helped Reframe build a product people stick with and a subscription app business that scales.

If you're building a subscription app, this is a must-watch

You will discover :

✅ How Reframe went from MVP to 100K+ users and $10M+ ARR

✅ What actually drives retention in a habit-change app

✅ How Reframe designed and optimized its subscription model

✅ Lessons from building a habit-changing product people stick with

✅ What Reframe learned from scaling to millions of downloads

✅ Key lessons from building a subscription app from the ground up

Learn More:

Reframe:

https://www.reframeapp.com/

Connect with Vedant:

https://www.linkedin.com/in/vedantpradeep/

🚀 Need help growing your app?

App Masters:

https://www.appmasters.com

You can also watch this video here:

https://youtube.com/live/IDeaUk_8I8E

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The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below:

https://bit.ly/4uvoHGM

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YouTube: ⁠AppMasters.com/YouTube⁠
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Facebook: ⁠App Masters⁠

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