Founder of Kit Reveals How to Make 7 Figures Off a Small Email List

If you think your email list is too small to monetize or convert, today's guest will prove you wrong. In this episode, founder of Kit Nathan Barry reveals the secrets behind million-dollar email lists. He breaks down how to clean your email list, what to sell in your newsletters, and how to target high-value subscribers to convert. He also walks through his process for building flywheels that compound newsletter growth and revenue over time. In this episode, Natalie and Nathan discuss: (01:02) Why Every Email List Should Make $1 Per Subscriber (05:34) The Best Cadence for Sending Emails (13:42) The Right Way to Clean Your Email List in 2026 (21:57) How Kit Enables You to Identify High-Value Subscribers (24:48) Creating Low-Friction, High-Conversion Flywheels (30:20) The 30-Day Test for Growing Your Email List From Nothing (38:06) Is AI Killing Lead Magnets? (43:19) What the Most Profitable Email Lists Are Doing (50:02) Why a Big Audience Isn't Always Beneficial (55:29) Big List, Low Revenue? Fix This (1:03:46) How to Learn the Skill of Making Money Nathan Barry is a creator, author, speaker, designer, and the founder of Kit, an email marketing platform built for creators. He began as a designer and author, using self-published books and email marketing to generate creator income before building Kit as a broader platform for creator businesses. He advocates audience ownership, teaching what you know, sustainable monetization, and building products rather than relying only on personal brand attention. Sponsored By: FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠. AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe. ⁠Hostinger - Go to ⁠Hostinger.com/bossbabe⁠ and use code BOSSBABE for 10% off. Resources Mentioned: Kit Try Subscriber Signals on Kit Preorder Nathan’s Book, The Ladders of Wealth Connect with Nathan: Website LinkedIn Instagram X Podcast Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method email marketing, email marketing strategy, Nathan Barry, Natalie Ellis, Kit, creator economy, audience growth, email list building, newsletter growth, digital products, entrepreneurship, business growth, AI for business, creator business, email automation, sales funnels, online business, monetize your audience, make money online, revenue per subscriber, creator flywheel, content marketing, personal brand, build an audience, business systems