Be Cheeky - Pete Markey on Brand, Careers and the AI Experience Gap

We’re kicking off a brand-new season of the CIM Marketing podcast with an exclusive interview with one of the UK's best-known marketers, Pete Markey. He has been CMO at Boots, Aviva, and TSB and is now CMO and Chief Communications Officer at the University of Nottingham.

In the episode, Pete talks about some of his favourite campaigns, including TSB’s 'Life Made More' with David Schwimmer and the 'Bags of Joy' Christmas campaign with Jenna Coleman, which put Boots back in the festive-advertising conversation. He also explains why heritage brands have to tell stories about the present rather than the past.

He then discusses his new role in higher education, what made him take the leap, and how other marketers shouldn’t stay siloed in one industry. For early-career listeners, he urges students to act as if they're already in the job market. He also warns that AI could create an experience gap in the industry, and argues that CMOs must deliberately design teams that protect the craft of marketing.

You’ll also hear more about his current side venture: For Skin, a men's skincare brand with a memorable, cheeky name, launching in January with celebrities Ben Shephard and Joel Dommett.

If you want to hear more about Pete’s journey to where he is now, and hear practical advice from a top CMO, listen to the episode now!

Want to know more? Check out the CIM Content hub now for all things marketing.

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