Kip Knight (CMO coaches) - the biggest marketers are making today, and what they should do about it

Kip Knight (CMO coaches) - the biggest marketers are making today, and what they should do about it

Our guest this week is Kip Knight, the founder and CEO of CMO Coaches, which coaches current and aspiring marketing leaders. He is also Operating Partner at Thomvest Ventures, and a board member with Netbase Quid. He has held positions in brand and marketing at Procter & Gamble, PepsiCo, KFC International, Taco Bell, and EBay. And he’s the author of Learn to Leap: How Leaders Turn Risk into Opportunity, and co-author of Crafting Persuasion: A Leader’s Handbook to Influence Minds and Change Behavior. On this episode of Destination CMO, Kip talks about the biggest mistake he sees marketers making today, and what they should do about it. Vincent and Kip also talk about the changing landscape of marketing, and what they expect to see in the decade ahead. And Kip breaks down the biggest misperception non-marketers have about marketers, and how marketing leaders can change the narrative. Follow Kip on LinkedIn: https://www.linkedin.com/in/kipknight/Check out CMO Coaches at www.cmocoaches.comFollow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/

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Avsnitt(69)

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down wit...

7 Nov 202330min

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to ...

31 Okt 202333min

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up nex...

24 Okt 202326min

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, ...

17 Okt 202332min

 ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If y...

10 Okt 202329min

Shahar Sorek (Overwolf) -  Setting yourself up for marketing success

Shahar Sorek (Overwolf) - Setting yourself up for marketing success

Our Destination CMO guest this week is Shahar​ ​Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology indust...

3 Okt 202343min

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

We’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episod...

26 Sep 202335min

 Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and he...

19 Sep 202334min

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