376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth

Welcome to Strategy Skills episode 188, an episode with a sought after international speaker and leader, Simon Mainwaring. Get Simon’s new book here: https://amzn.to/3wxrEZX Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He’s a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts in London. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps ‘Best for The World’ Honoree in 2019. He is a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021 and a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020. Simon’s first book, We First was named as Best Marketing Book of the Year by strategy+business, was a New York Times, Wall Street Journal, and Amazon bestseller. Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020, and he has been featured on the cover of the National Speaker’s Magazine (U.S.). Prior to starting We First, Simon spent 15 years as a writer, Creative Director and Worldwide Creative Director at the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Toyota, and Motorola, receiving over 60 awards at major advertising festivals including the Cannes Advertising Festival, the One Show, the British Design & Art Direction Awards. In this episode, Simon talked about the future of business, how leadership is changing and what leaders need to do today to make a difference and be part of a better future. For leaders and individuals who wants to raise their awareness of the challenges we face today, and how we solve it, this is for you. Lead with We: The Business Revolution That Will Save Our Future. Simon Mainwaring: https://amzn.to/3wxrEZX Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

10 Nov 20211h 8min

Welcome to Strategy Skills episode 187, an episode with a sought-after business advisor and speaker, Jon Picoult. Get Jon’s new book here: https://amzn.to/3H9SM6y Jon Picoult is the founder of Watermark Consulting and a noted authority on customer and employee experience. He helps companies impress their customers and inspire their employees, creating “raving fans” that drive business growth. He worked with some of the world’s foremost brands, personally advising CEOs and other members of the C-Suite and helps organizations capitalize on the power of loyalty, both in the marketplace and in the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes. Jon held senior executive roles at Fortune 100 companies – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company. In this episode, Jon talked about how his career led to understanding customer experience and how to deliver value that will provide customer satisfaction in any kind of business or industry. For individuals and businesses who want to understand more about providing better customer experience and why it matters, this is for you. From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. Jon Picoult: https://amzn.to/3H9SM6y Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

8 Nov 202155min

Welcome to Strategy Skills episode 186, an episode with a professor at Queensland University of Technology, Amanda Lotz. Get Amanda’s new book here: https://amzn.to/3jzSLhK Amanda Lotz is an educator, media scholar, and industry consultant. She is known for her expertise in media industries, television studies, digital distribution, the business of media, net neutrality and other aspects of digital media policy. Amanda is a professor at Queensland University of Technology and leads the Transforming Media Industries research project. She is the author, coauthor, or editor of ten books that explore television and media industries including We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All, The Television Will Be Revolutionized and Portals: A Treatise on Internet-Distributed Television. Media Disrupted: Surviving Cannibals, Pirates and Streaming Wars (MIT Press, 2021). Her books explore the connections between internet-distributed services as well as the business strategies and revenue models that differ. Her award-winning book, The Television Will Be Revolutionized, now in its second edition, has been translated into Mandarin, Korean, Italian, and Polish. She is frequently interviewed by NPR’s Marketplace, has appeared on BBC, CNN's The Nineties, HuffPost Live, and ZDF (German television network) and been interviewed for articles in the Los Angeles Times, The Guardian, The Atlantic, Christian Science Monitor, the Associated Press, Wired, and Men’s Health among many others. She publishes articles about the business of television at Quartz, Salon, The New Republic, hosted the Media Business Matters podcast, and tweets about television and media @DrTVLotz. In this episode, Amanda talked about the effect of internet and digital technologies to media industries such as television, recorded music, newspaper, and film. For individuals and media practitioners who want to understand more about the impact of internet disruption in media industries and determine its relevance to their organization, this is for you. Media Disrupted: Surviving Pirates, Cannibals, and Streaming Wars. Amanda Lotz: https://amzn.to/3jzSLhK Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

3 Nov 202152min

For this episode, let's revisit one of the classics by Strategy Skills where we discuss why everyone should read Bill Matassoni's book. Every now and then, someone comes along and makes the subject of management both fun and insightful. That’s what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls “ephemeral things.” In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. MARKETING SAVES THE WORLD: Stories Why Capitalism Works. Bill Matassoni Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Nov 202118min

Welcome to Strategy Skills episode 184, an episode with the Vice President for Communications of Texas Roadhouse and Kent Taylor's close friend, Travis Doster. Get Kent's new book here: https://amzn.to/30Q9SW7 Kent Taylor was the Founder and CEO of Texas Roadhouse, one of the most successful restaurant chains in America. It was founded in 1993 and is currently operating 647 restaurants in 49 states and 10 foreign countries. In 2016 and 2018, it was recognized by Forbes as America’s Best Large Employer. On the 18th of March 2021, Kent died at the age of 65; just a few months before his book was finally released in the market. In this episode, Travis Doster talks about the humble beginnings of the iconic Casual Dining food chain. He talked about how Kent made out-of-the-box strategies that contributed to the company's legendary success. He also talked about how Kent handled more than 80 rejections as he pitched the idea for his business. For business owners who are facing difficulties during these trying times, this is for you. MADE FROM SCRATCH: The Legendary Success Story of Texas Roadhouse. Kent Taylor: https://amzn.to/30Q9SW7 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

27 Okt 202159min

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help our clients and customers measurably and radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Okt 20216min

For this episode, let's revisit one of the classics by Strategy Skills where we discuss the most important concepts you need to understand in order to advance your career. Be reminded about what is Corporate Strategy and how is it different from the other types of strategies. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

20 Okt 202112min

For this episode, let's revisit one of the classics by Strategy Skills where we answer a question from our audience. Facing a "horrible" client is a common experience in the business world. You could say that it is part of the journey. It can be hard to know what you should do during this situation. But it is exactly in these types of situations that we learn a lot. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Okt 202114min