Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can be measured and underinvesting on the things that really matter but are hard to quantify, this can include fundamental targets such as customer loyalty and repeat purchasing. A further flaw in this way of thinking is that all data that leads these decisions comes from the past, which means there is a limit on what big data can tell you about future spending. Listen to the full episode here - https://g2ul0.app.link/DRKcci1xICb Watch the Episodes On YouTube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Rory: https://twitter.com/rorysutherland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(787)

Passive Income Expert: Buying A House Makes You Poorer Than Renting! Crypto Isn't A Smart Investment

Passive Income Expert: Buying A House Makes You Poorer Than Renting! Crypto Isn't A Smart Investment

Serial investor JL COLLINS reveals why renting is smarter than buying, the biggest lies about investing, how tax and debt destroy wealth, and how small savings will TRANSFORM your life!  JL Collins...

12 Jan 2h 15min

Most Replayed Moment: Your Food Could Be Making You Depressed! How Diet Impacts Mental Health!

Most Replayed Moment: Your Food Could Be Making You Depressed! How Diet Impacts Mental Health!

Dr. Chris Palmer is a psychiatrist and leading expert on the connection between metabolism and mental health. His groundbreaking work highlights the pivotal role diet plays in mental disorders. In tod...

9 Jan 28min

Top Insulin Expert: Insulin Is More Dangerous Than Sugar! This Will Strip Fat Faster Than Anything!

Top Insulin Expert: Insulin Is More Dangerous Than Sugar! This Will Strip Fat Faster Than Anything!

No.1 Health Doctor Benjamin Bikman breaks down keto, insulin resistance, sugar addiction, and calorie counting, and the ONE test that predicts weight gain! Dr Benjamin Bikman is a metabolic scienti...

8 Jan 2h 1min

Dopamine Expert: Short Form Videos Are Frying Your Brain! This Is A Dopamine Disaster!

Dopamine Expert: Short Form Videos Are Frying Your Brain! This Is A Dopamine Disaster!

Dopamine expert DR ANNA LEMBKE reveals how addiction is hijacking your brain, why dopamine addiction is rising fast, the danger of social media, porn, AI, GLP-1 drugs, and how to regain control FAST! ...

5 Jan 1h 46min

Most Replayed Moment: Make 2026 Your Best Year Yet! 5 Daily Practices For Health And Happiness

Most Replayed Moment: Make 2026 Your Best Year Yet! 5 Daily Practices For Health And Happiness

Ryan Holiday is a best-selling author and the modern-day philosopher behind The Daily Stoic. Renowned for his deep exploration of Stoic philosophy, Ryan has brought ancient wisdom to a new generation....

2 Jan 20min

Leaky Gut Expert: This Gut Mistake Leads To Cancer. The Cheap Spice That Helps Repair A Damaged Gut!

Leaky Gut Expert: This Gut Mistake Leads To Cancer. The Cheap Spice That Helps Repair A Damaged Gut!

Tired of your health issues? Top gastroenterologist DR WILL BULSIEWICZ reveals NEW information about how leaky gut drives inflammation, cancer risk, bloating and brain fog, and the daily habits to hea...

1 Jan 2h 11min

Chris Williamson: If You Don't Fix This Now, 2026 Is Already Over!

Chris Williamson: If You Don't Fix This Now, 2026 Is Already Over!

Are you planning 2026 completely wrong? CHRIS WILLIAMSON, Modern Wisdom host, breaks down goal setting errors, procrastination psychology, stress overload, dating mistakes and the ONE strategy that wo...

29 Dec 20252h 28min

Most Replayed Moment: Is Modern Parenting Causing ADHD? Your Decisions Shape Your Child’s Mind!

Most Replayed Moment: Is Modern Parenting Causing ADHD? Your Decisions Shape Your Child’s Mind!

Erica Komisar is a psychoanalyst renowned for her work on parenting, early childhood development, and the root causes of behavioural issues. In today’s moment, Erica discusses the rise in ADHD diagnos...

27 Dec 202525min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
avanzapodden
uppgang-och-fall
bathina-en-podcast
svd-tech-brief
borsmorgon
fill-or-kill
rss-kort-lang-analyspodden-fran-di
lastbilspodden
affarsvarlden
loungepodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
kapitalet-en-podd-om-ekonomi
dynastin
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di