Lisa Volkers: Advertisers Are Making Money From Your Menstrual Data

Lisa Volkers: Advertisers Are Making Money From Your Menstrual Data

I’m so happy to kick off season 13 of the Period Story podcast with Lisa Volkers, the co-founder and CEO of PERIOD., a privacy-first women’s health and menstrual cycle app founded in December 2025, that at the time we recorded the episode, had over 70,000 users in the Netherlands, Germany and the UK.


In this episode, Lisa shares:


  • Her transition from editor-in-chief of Linda Meiden, the leading Dutch magazine for teenage girls to co-founder and CEO of a menstrual cycle tracking app
  • How conversations with teenage girls made her realise that they knew more about their periods and menstrual cycles than she did
  • The Texas abortion case that sparked her decision to build a privacy-first menstrual cycle tracking app
  • The process of building her app PERIOD., the decision to not sell user data to advertisers and what that meant for her company’s business model
  • Why you should care about how your data is being used and how to know if this is happening
  • The pros and cons of having a bootstrapped business
  • And of course, the story of her first period


Lisa says your privacy is the biggest thing when using an app and you don’t want to give away your data to random companies who will make money from it.


Thank you, Lisa!


Get in touch with Lisa:


Period Website


Period Instagram


Period TikTok


A transcript is available on www.periodstorypod.com


Get in touch:

IG @periodstorypod


Email

periodstorypod@gmail.com


Book a 30 minute hormone health review with me: http://eatlovemove.as.me/hormonehealth

A transcript is available on www.periodstorypod.com


Get in touch:

IG @periodstorypod


Email

periodstorypod@gmail.com


Book a 30 minute hormone health review with me: http://eatlovemove.as.me/hormonehealth

Hosted on Acast. See acast.com/privacy for more information.

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