Episode 30 - Celebrating a Quarter Century in Coffee with Andreas Hertzberg

Episode 30 - Celebrating a Quarter Century in Coffee with Andreas Hertzberg

In this special episode, I celebrate my 25th year of working in the coffee industry. Joining me for this reflective chat is my good friend Andreas Hertzberg, the Co-founder of Nordic Approach and the chairman of our company's board.

We retrace our steps to the early days at Stockfleth’s and Solberg & Hansen, reminiscing about our shared journey – a journey filled with mutual learning, inspiration, discovery and being part of the development of modern coffee culture in Norway.

I dive deep into my inaugural competition, and together, Andreas and I discuss why the 2002 World Barista Championship holds such a pivotal place in my professional journey.

We explore the 'Cup of Excellence' and its impact on coffee pricing dynamics. The importance of transparency, the moral obligation of paying our producers a commendable price, and how the ‘Cup of Excellence’ has influenced these practices.

We then take a nostalgic trip down memory lane, discussing the historical significance of the Nordic Barista Cup and the Nordic Roaster forum. Sit back and join us in celebrating this silver milestone in the realm of coffee. Cheers to a quarter of a century and hopefully many more to come! Music by my uncle Jens Wendelboe.

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Avsnitt(56)

Episode 56: Evolution, Genetics, and the Future of Coffee – A Conversation with Professor Andreas Tribsch.

Episode 56: Evolution, Genetics, and the Future of Coffee – A Conversation with Professor Andreas Tribsch.

In this episode, Tim speaks with Andreas Tribsch, a Professor of Botany at the University of Salzburg. Andreas brings a unique perspective as both an expert in plant evolution and a partner in an Aust...

5 Juni 1h

Episode 55: Ranked No. 2 in the World – Exceeding Guest Expectations with Stephanie Dawn Holm

Episode 55: Ranked No. 2 in the World – Exceeding Guest Expectations with Stephanie Dawn Holm

In this episode, I return to our Oslo studio to welcome back a very special guest: Stephanie, our Espresso Bar Manager, who has been an essential part of Tim Wendelboe for 15 years. As the person resp...

21 Maj 54min

Episode 54 - The Future of Honduran Coffee: The Biofilia Transition -  A conversation with Benjamin Paz

Episode 54 - The Future of Honduran Coffee: The Biofilia Transition - A conversation with Benjamin Paz

In this episode, I am back in Santa Bárbara, Honduras, to sit down with Benjamín Paz. Benjamín is a key collaborator in our Biofilia Project, an initiative focused on improving coffee production throu...

28 Apr 15min

Episode 53 - Adapting coffee farms to prepare for the future – A Conversation with Moises Herrera from Finca el Puente

Episode 53 - Adapting coffee farms to prepare for the future – A Conversation with Moises Herrera from Finca el Puente

In this episode, I am in Marcala, Honduras, visiting Finca El Puente to sit down with Moises Herrera. Moises and his wife, Marysabel Caballero, are world-renowned producers we have worked with since 2...

14 Apr 33min

Episode 52 - Transitioning to Biological Farming – A Conversation with Diego Baraona

Episode 52 - Transitioning to Biological Farming – A Conversation with Diego Baraona

In this episode, I travel to the top of the Tecapa volcano in El Salvador to sit down with Diego Baraona, a fifth-generation coffee producer and the owner of Los Pirineos farm. Diego took over the fam...

24 Mars 26min

Episode 51 - Purchasing coffees in Kenya - Live from the cupping lab

Episode 51 - Purchasing coffees in Kenya - Live from the cupping lab

This episode was recorded "live" from the C. Dorman cupping lab while Tim was in Kenya in January in order to taste and select coffees for purchasing. Like many of our listeners and followers already ...

11 Feb 40min

Episode 50 - 2025 – A Coffee Year in Review

Episode 50 - 2025 – A Coffee Year in Review

As the year comes to a close, I sit down with Ben Symes, our wholesale manager, to reflect on 2025 and look back on what has made this year special. In this episode, we talk about the farms we work wi...

29 Dec 20251h 40min

Episode 49 - A Deep Dive into ROEST and Modern Roasting Technology with Tom Hopkinson - Part 2

Episode 49 - A Deep Dive into ROEST and Modern Roasting Technology with Tom Hopkinson - Part 2

In this second episode with Tom Hopkinson, Head of Coffee and Customer Success at ROEST, we continue our conversation about roasting, technology, and the development of modern sample roasters. If you ...

22 Dec 20251h 6min

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