#48: The 2015 Guide to Facebook Engagement

Here we are, two months into 2015...is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I'm on the Jetsons. This post is all about how to deal with the future happening right now...specifically with regard to Facebook. We all know that Facebook changes rapidly. It’s changing all the time. Just a few years ago, Facebook engagement looked very different. And maybe you've started to feel frustrated by the changes, or have just given up keeping track of them. I get where you're coming from, with that. It can be daunting to keep up with Facebook's constant changing of its own rules. But Facebook is still a valuable place for you to gain traction for your business. That's why my mission for you in this post is to help you understand what’s working right now on Facebook, and how to make it work to your advantage. First, I want to tell you about the free download I have for this week. I've collected 20 different posts from all over Facebook that I've seen capture maximum engagement--not just views, but likes, comments, and shares. On this free cheat sheet, I explain in a few words just what is so engaging about each post. Download this cheat sheet for free and use these posts as rough guides for creating your own super-engaging Facebook content. EPISODE FREEBIE Get the Top 20 "High-Engagement" Facebook Posts FREE DOWNLOAD Are you beginning to understand the roadmap? As you consistently offer high quality, valuable content that captivates your audience and motivates them to engage, through an indirect process you will increase your sales. 12 Suggestions to Improve the Quality of Your Posts & Boost Engagement 1. Get personal. 2. Focus on the fans that are actually paying attention to you right now. 3. Make sure you ask questions that are going to ignite a true conversation. 4. Try to stick around a little bit, especially after you post a question, even if it’s for ten minutes. 5. Create posts that are relevant to your brand and tell a story. 6. People will share posts that put them in a good light. 7. Create each post as though you are talking to a friend. 8. It is all about the image. 9. Make sure when people share your content from your blog that it looks really good on Facebook. 10. Mix up your content on Facebook. 11. Upload video directly to a Facebook post. 12. You’ve got to check out one of my favorite scheduling tools. Engagement Truly Matters When you make an honest effort to understand your audience and you give BIG and share freely, your fans’ trust in you will snowball. Their loyalty to your brand will be obvious by their level of engagement. From there you are golden because you will have built a foundation of extraordinarily useful content and a tribe ready to consume it. Now I would love to hear from you! What’s working for your business when it comes to Facebook engagement? Please post in the comments below. Also, don't forget to download the free cheat sheet that I'm offering with this episode. It will make these tips come to life for you. EPISODE FREEBIE Get the Top 20 "High-Engagement" Facebook Posts FREE DOWNLOAD