The Fitness Future & Rules of Engagement

The Fitness Future & Rules of Engagement

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Ian Mullane to the show. Ian is the Chairman and CEO of KeepMe AI, an AI-powered sales and marketing CRM platform for the fitness industry. Today, Bryan and Ian discuss the latest publication, The Fitness Future: Rules of Engagement as overarching trends reshape the way modern consumers approach to health and fitness, along with six essential rules that operators must abide by to not only survive, but thrive, in the fitness future.

If you are interested in downloading a copy, you can do so here: https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/

One Powerful Quote:

6:49: "I'm not suggesting that the increase in digital aspect or the arrival of the digital players is detrimental for our market or likely to decrease it. I think that there're going to increase the opportunity because they're going to bring the concept to fitness to cohorts of the industry we couldn't possibly reach."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:12: Ian articulates accepting a new type of reality for the fitness industry space.

5:41: Ian explains the differentiation between the terms "hybrid" and "ecosystem".

6:38: Bryan and Ian discuss controlling the ecosystem, and Ian highlights why he believes this consolidation will be an opportunity.

7:23: Bryan and Ian discuss the fundamental changes from digitization and how similar transformation occurred in the music industry.

9:59: Ian talks about why gyms are no longer the main source for consumer wellness.

11:11: Bryan and Ian discuss how will operators compete in the ecosystem and their role in the business model that fits.

14:40: Ian shares why operators should wise up on the competitive landscape and recognize the proliferation of advanced technologies.

16:23: Bryan and Ian talk about shifting the mindset of operators to anticipate the customer journey ahead.

19:38: Ian gives some examples of providing an automated digital experience that complements the right human touch points.

22:47: Bryan inquires with Ian on the market's reception to their publication.

Bullet List of Resources:

https://www.linkedin.com/in/ianmullane/

https://www.keepme.ai

https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/

Guest Contact Information:

https://www.linkedin.com/in/ianmullane/

https://twitter.com/ianmullane

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Avsnitt(191)

080 Dean Giamundo: The Real World Look Into Technology

080 Dean Giamundo: The Real World Look Into Technology

This week, on the Fitness + Technology podcast, Host Bryan O'Rourke welcomes Dean Giamundo, the national director of sales at Jonas Fitness, Inc., which recently joined the Fitness Industry Technology Council. Dean has a background in the technology industry and at Jonas Fitness he helps teach management and facility owners how to apply technology to the industry.

30 Mars 201929min

079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru

079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru

Host Bryan O'Rourke welcomes the Retention Guru, Dr. Paul Bedford, to the Fitness + Technology Podcast. Dr. Bedford is the leading expert on retention in the world, and they waste no time delving right into Paul's area of expertise. How do gyms and health clubs regard their members, how can they use technology and analytics to customize and enhance member experience, and how can they retain members while maximizing their bottom line? Paul, who is based in London, travels the world sharing his passion and keeping up with breaking industry trends, and we're glad for the opportunity to welcome his wisdom.

21 Mars 201937min

078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

On this week's Fitness + Technology Podcast, host Bryan O'Rourke shares a webinar he presented to the International Council on Active Aging: "What are the future trends and current possibilities in technology." Regular listeners will remember a recent podcast with Colin Milner, founder and CEO of the ICAA. Bryan spends time discussing technological breakthroughs in robotics and artificial intelligence and describes not only how technology is more relevant and beneficial to active agers than most people might realize, but also how these technological developments will provide further business opportunities for entrepreneurs.

12 Mars 201937min

077 David Minton: New consumers, new tools, new businesses. Live from  Bologna, Italy for the ForumClub Event

077 David Minton: New consumers, new tools, new businesses. Live from Bologna, Italy for the ForumClub Event

This week, on the Fitness + Technology Podcast, Host Bryan O'Rourke welcomes David Minton, founder and director of The Leisure Database Company, purveyors of customer profiles, market data and site analysis for the fitness industry . The pair speak to us from the Grand Majestic Hotel in Bologna, Italy, where they have just spoken on a panel at ForumClub entitled "New consumers, new tools, new businesses" with other industry leaders, and they share their key takeaways from this star-studded panel.

19 Feb 201913min

076 Fitness Industry Technology Council: 2019 Fittech Trend Report

076 Fitness Industry Technology Council: 2019 Fittech Trend Report

On this week's Fitness + Technology Podcast, Bryan discusses the Fitness Industry Technology Council's 2019 Tech Trend Report. Established in 2008 as a nonprofit membership organization, FIT-C's mission is to promote the responsible and effective adoption of technology in order to enhance user experience and improve business models for operators. Their annual trend report is a great way to keep an eye on the trends that will impact the market for years to come.

5 Feb 201911min

075 Deborah Goldberg: Connecting With People Through Technology

075 Deborah Goldberg: Connecting With People Through Technology

On this week's Fitness + Technology Podcast, Bryan welcomes veteran Australian fit-tech entrepreneur Deborah Goldberg to the podcast. Deborah came into the fitness industry ten years ago, with a focus of bringing Zumba to Australia, a nation with one of the world's worst obesity levels. Today, she works with AirFitness, designing tech products specifically for the fitness industry. She also launched Sub A Class, a free app that connects fitness instructors with one another to fill in or cover other instructor absences, as well as Morfis, an app that promotes business for fitness professionals.

21 Jan 201928min

074 Justin Tamsett: Modernizing The Fitness Industry

074 Justin Tamsett: Modernizing The Fitness Industry

This week, Bryan welcomes Australian fitness leader, Justin "JT" Tamsett, Managing Director of Active Management. Bryan first interviewed JT seven and a half years ago, at the FILEX 2011 Fitness Convention in Sydney, Australia. Despite the time that has elapsed, the pair find that many of the subjects they discussed then are still relevant today, from exploring ways to modernize the fitness industry, to how exercise can be used to tackle disease head-on, and why JT believes the fitness industry should come together to get people moving.

31 Okt 201836min

073 Sharad Mohan: Training in the New Era of Fitness

073 Sharad Mohan: Training in the New Era of Fitness

This week, Bryan welcomes to the podcast Sharad Mohan, co-founder and CEO of fitness company Trainerize. Founded in 2008 as a consumer fitness app, Trainerize has pivoted to become an industry leader in fitness technology, allowing trainers to more easily find clients and provide them with custom meal plans, exercise routines, and much more. With three-hundred thousand active users and more than seventy-five thousand fitness businesses using Trainerize, Mohan shares his thoughts on what it takes to be successful and to truly engage with clients using technology in the fitness industry.

12 Okt 201826min

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