Mastering Content Production & Other Key Strategies With Bogdan Predusca

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes back Rick Mayo to the show. Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Not only has Rick experienced success as a fitness entrepreneur, he has also delivered keynotes on personal training and fitness business trends to audiences around the world. He has also been an advisor to organizations like the Gold's Gym Franchise Association and the American Council on Exercise, among others. Rick's views have been featured in numerous reports and articles in addition to several books and many podcasts on fitness business trends around the world. Today, Bryan joins Rick to discuss the state of the fitness industry with specifics on generational dynamics, new tech, and the experience economy. One Powerful Quote: 32:39: "The greatest business models haven't been invented yet." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:11: Rick introduces Bryan to the show by asking about his professional background. 6:14: Bryan shares with Rick about some of the latest trends in generational dynamics. 9:57: Rick inquires with Bryan about his bullish views on the US economy. 16:43: Bryan speaks on AI technology integrating into overall society. 21:24: Bryan articulates further on the disruption of the experience economy from AI technology. 25:22: Bryan surmises about why people are compelled to create and deploy new tech. 29:32: Rick and Bryan speak on the future of the fitness industry. Bullet List of Resources: https://alloyfranchise.com/ https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjr64PvldWAAxUVmWoFHTIZBDAQFnoECBwQAQ&url=https://podcasts.apple.com/au/podcast/alloy-personal-training-business/id1477274225&usg=AOvVaw0GBAi_BpDUSNXO__8RjPrR&opi=89978449 Guest Contact Information: https://www.linkedin.com/in/teamalloy/ https://twitter.com/CoachRMayo https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

11 Aug 202337min

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes John Sanei to the show. John is a keynote speaker, futurist, advisor, and best selling author helping individuals and organizations prepare for the uncertain future and transforming our awareness to perceive new possibilities and embrace change. Today, John joins Bryan in a fascinating conversation on new perspectives to unlock innovative solutions in an ever-evolving world. One Powerful Quote: 2:57: "You cannot solve a problem from the same awareness that created it." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:18: Bryan opens the show by asking John to synthesize how we should be preparing for the future. 8:46: John articulates on the implications of commoditizing in all industries. 15:32: Bryan inquires with John about how leaders should change and reform their businesses. 22:19: John shares his recommendations on books and podcasts. 25:33: Bryan wraps up the show with John imparting his final pearls of wisdom to the listeners. Bullet List of Resources: https://johnsanei.com/ https://drjoedispenza.com/products/becoming-supernatural-by-dr-joe-dispenza-paperback-book https://pod.link/profg?gclid=Cj0KCQjwzdOlBhCNARIsAPMwjbwe4oYpZHYaM-BcckdCAbW7jY_GtnKYRTMVDZGf67dM1MZve9CFQRwaAsB1EALw_wcB Guest Contact Information: https://www.linkedin.com/in/john-sanei/ https://twitter.com/IamJohnSanei https://www.instagram.com/johnsanei/?hl=en https://www.tiktok.com/@johnsanei?lang=en https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

17 Juli 202328min

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Bob Esquerre to the show. Bob is both nationally & internationally recognized as a business planner, a leading educator, and personal trainer. As the CEO & Senior Consultant of the Esquerre Fitness Group International, Bob is an active participant in lecture circuits as a sought after speaker in the areas of fitness, health & wellness program design, development and implementation, and personal training. Today, Bob joins Bryan to share his perspective on wellness trends, technology integration, and overall challenges in the industry space. One Powerful Quote: 18:08: "The biggest asset for us is the customer." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:37: Bryan asks Bob what he is witnessing as trends in the marketplace. 6:05: Bob talks about staffing as it relates to health and wellness. 11:46: Bryan inquires with Bob about the primary challenges with staffing. 13:23: Bob articulates on the advantages and pitfalls of technology adoption. 15:36: Bob explains the changes for fitness professionals and its impact on the industry. 17:50: Bryan wraps up the show as Bob imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/bobesquerre/ Guest Contact Information: https://www.linkedin.com/in/bobesquerre/ https://www.facebook.com/profile.php?id=100082951030410 https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

12 Juli 202322min

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Pablo Viñaspre to the show. Pablo has worked in the sport and wellness industry for over two decades and is the CEO of FitnessKPI, one of the leading business intelligence providers for sports and fitness facilities in Spain. Today, Bryan and Pablo have an engaging conversation on his business and his observations around effective automated intelligence. One Powerful Quote: 21:22: "Be brave if you want to innovate, if you want to leave an impact around you. Be brave and go for the ideas that you have because you're going to enjoy that if you follow your heart." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:31: Bryan opens the show by asking Pablo about the tech startup scene in Spain. 6:00: Pablo shares his observations about technology adoption in the space. 10:41: Pablo tells the story of creating FitnessKPI and the why behind it. 15:39: Bryan inquires with Pablo on barriers for businesses not adopting effective automation and intelligence. 20:59: Bryan wraps up the show with Pablo imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://fitness-kpi.com/ Guest Contact Information: https://www.linkedin.com/in/pabloviñaspre/ https://twitter.com/PabloVinaspre https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

28 Juni 202323min

This week, on the Fitness + Technology podcast, Bryan O'Rourke hosts a webinar with Robert Louw. Robert is the Chief Growth Officer for Wexer, a digital fitness market provider of world-class exercise accessible to more people by harnessing the power of technology, while simultaneously ensuring traditional facilities remain at the very heart of the fitness experience. Together, they answer the complex question of how to optimize customer service strategies in the rapidly evolving landscape of 2023 and beyond. In addition, they shed light on preserving and enhancing brand value through innovative and meaningful content creation. If you're interested in learning more about FIT Summit 2023, please visit: https://thefitsummit.com/events/global/ One Powerful Quote: 46:43: "I think a lot of operators underestimate the brand that they have." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:24: Bryan opens the show by talking about Rob's work background. 3:40: Bryan & Rob talk about the state of content with increased demand in digital offerings. 9:40: Rob speaks about key findings in EuropeActive's Deloitte Research Report. 15:31: Bryan & Rob talk about diverse solutions within the current fitness ecosystem. 18:09: Bryan asks Rob his insights on the absence in products or services for consumers. 20:57: Rob articulates his standpoint on the strategic frameworks and implementation approaches necessary to meet the dynamic demands of consumers. 23:22: Rob responds to Bryan's critique of operators' delayed pace in adopting digital strategies. 25:35: Rob explains Basic-Fit's tier pricing and omni-channel approach. 30:58: Rob shares his takeaways on the potential opportunities available and the observed reluctance to adopt such forward-thinking methodologies. 33:34: Bryan presents audience questions to Rob, who provides an expert analysis on each. Bullet List of Resources: https://www.youtube.com/watch?v=y_w8fXyAK0c Guest Contact Information: https://www.linkedin.com/in/robertlouw/?originalSubdomain=nl https://twitter.com/robert_louw https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

18 Maj 202351min

This week, on the Fitness + Technology podcast, Bryan O'Rourke hosts a webinar with Ian Houghton on AI & user experience. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Today, Bryan and Ian discuss AI as an emerging technology to further enhance user experience in the fitness industry space. To learn more about FIBO, please visit: https://www.fibo.com/ To learn more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 5:47: "User experience is the emotion that is evoked as a result of every aspect of a member or user's interaction with a product or company that contributes to overall perceptions and satisfactions." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:12: Bryan opens the show by introducing Ian and his background. 5:26: Bryan gives an overview on user experience and how businesses use data to better serve their customers. 9:55: Bryan shares his four pillars to user experience. 11:24: Ian shares his opinion on adopting the four pillars for user experience to gain a competitive advantage. 12:29: Bryan and Ian talk about the components of AI for user experience. 16:20: Ian explains Shosabi's technology and what it's used for. 19:45: Ian answers questions from the audience about Shosabi. Bullet List of Resources: https://www.slideshare.net/Bryankorourke/ai-and-user-experience-in-fitness-fitc-webinar-2023 Guest Contact Information: https://www.linkedin.com/in/houghtonian/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

6 Apr 202327min

This week, on the Fitness + Technology podcast, Bryan O'Rourke records his presentation live from IHRSA 2023 in San Diego. He covers why the next decade will be even more significant and where the future lies with six key themes vital to the industry. To learn more about FIBO, please visit: https://www.fibo.com/ To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 44:34: "As we see the future, we act. As we act, so we become." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:56: Bryan opens his presentation by covering six key themes with their respective challenges. 6:02: Bryan talks about these dynamics including demographic shifts, globalism, sustainability, cooperation, and institutional distrust. 12:22: Bryan articulates the cycle of technology creating new solutions and problems for how people are thinking and reassessing their lives. 17:00: Bryan explains the term "prosumer" and emerging new models for the wellness industry. 22:32: Bryan talks about economy and dispersion of the industry as it relates to digital and personal offerings. 28:25: Bryan talks about technology and the shift for how we want it to serve us. Bullet List of Resources: https://www.slideshare.net/Bryankorourke/whats-next-ihrsa-2023-keynotepdf Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

27 Mars 202347min

This week, on the Fitness + Technology podcast, Bryan O'Rourke hosts a webinar with Ian Houghton and Chris Stevenson. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Chris Stevenson is the Founder of The Empower Group, a consulting firm that supports health clubs, studios, and fitness professionals to achieve success and accomplish their goals through speaking, workshops, and customized services. Today, the three discuss AI as an emerging technology in the fitness industry space and its practical applications for the future. To learn more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 11:17: "Mindset, user experience, economics, and execution engines are the real four pillars of competitive capability." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:50: Bryan opens by introducing the panel and shares his thoughts on emerging AI technology. 14:15: Ian talks about using AI to service onboarding customers. 16:50: Chris talks about his impressions on these tools and what AI will replace. 20:16: Ian contributes his thoughts on the subject. 24:17: Bryan and Chris highlight the importance of AI as a solution to staffing challenges. Bryan shares some comments from the audience. 29:33: The panel provides their feedback to the audience. 33:18: Bryan wraps up the discussion with the panel sharing their final advice. Bullet List of Resources: https://www.shosabi.com/ https://stevensonempowers.com/ Guest Contact Information: https://www.linkedin.com/in/houghtonian/ https://www.linkedin.com/in/chrisstevensonfitness/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

16 Mars 202337min