Sustaining Tech Innovation & Winning Personalization With Hugo Braam

This week, Bryan serves as a panelist at CanFitPro's World Fitness Expo. He is joined by CEOs and other industry leaders to discuss the future of fitness technology. Discussion topics include how technology can be used to improve peoples' lives and how it can be used to entice people to exercise and embrace wellness. The experts share their insights from decades of work in the field and what they believe the future holds for the industry. Panelists include Bryan O'Rourke, CEO of Vedere Ventures and founder and CEO of Integerus; Paul Bowman, CEO of Wexer Virtual; Mike Leveque, COO of MYZONE; John Ford, CEO of eGym North America; and Len Fridman, co-founder and CEO of WellnessLiving. Steve Groves, CIO & VP at GoodLife Fitness, hosts.

30 Sep 20181h 41min

This week, on the Fitness + Technology podcast we welcome Rasmus Ingerslev, chatting to us from Stockholm, Sweden. He is the Chairman of REPEAT in addition to IHRSA and Executive Vice Chairman of Wexer. Co-founder of the Danish Fitness & Health Organization, Rasmas has been noted as one of Denmark's top CEOs and has a formidable reputation in the global fitness + tech innovation space. Building on Rasmus's two decades in fitness entrepreneurship, REPEAT is the next generation of gym club. REPEAT is a urban brand designed with millennials in mind--more like a nightclub than a YMCA. It's bigger and better than exercise; it's about lifestyle--that, with world-class technology, seamlessly folds in with customers' pre- and post-workout lives.

18 Sep 201827min

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Colin Milner, CEO of the International Council on Active Aging. A leading expert on the health and well-being of older adults, Colin debunks myths surrounding the 50 and over crowd, particularly when it comes to tech savvy and their economic potential: Not only do adults over 50 make up half the number of all total adults, they also spend half of the money spent by adults altogether. ICAA, in addition to challenging preconceived notions about aging, works to connect like-minded organizations and professionals who share the same beliefs. They are also the driving force behind Active Aging Week, which occurs during the last week of every September and encourages older adults to stay active, healthy and engaged.

27 Aug 201823min

In episode 69 we invite President and CEO of Athlete Intelligence, Jesse Harper to join the podcast and discuss his unique perspective on how IOT has impacted sports today. Jesse has had numerous roles with Polar and within the fitness space. Now since 2012 he has been with Athlete Intelligence, the leading sports technology and data analytics company. In this episode we will discuss trends within athletics, data and coachable moments. Athlete Intelligence focuses on athlete performance and safety with a particular focus on head injuries and concussions. With some hesitations to change, sports and coaches are starting to adopt the new technologies. These technologies and tools are still new to this industry so it can be challenging. Listen in as Jesse shares his insights on the dynamic of athletic performance. Where the focus is today and where the industry will take it. What data is being collected and how it applies to their performance, safety and winning.

28 Juni 201819min

For episode 68 we are grateful to talk with the former Netpulse President and now CEO of eGym North America, John Ford. We pick the brain of John and discuss what's happening in the industry, what does technology really mean, where are we going and what are the pain points and opportunities. Most of the focus in our industry has been focused on the people that are already part of our facilities, but there hasn't been nearly enough focus on the other 80% of the population who aren't successful today with fitness or involved with a gym. Listen in as John expresses his insights on technology and how it helps motivate those that are fit to get more fit and to get those that aren't fit today, fit. Simplicity for user experience is key and eGym has broken their workouts down to provide this experience in the most motivating way. John shares his thoughts on the current key trends within the fitness space that will be keeping our eye out on! Thank you Mr. Ford for being such a valuable guest. See you at canfitpro.

12 Juni 201823min

On episode 67 we visit with the SVP of Partner Relations at ABC Financial and FIT-C Board Member, Kelly Card. What is the gap or opportunity of terms like data? Kelly shares her views on data and how data is coming into the fitness industry. It has operators frozen in fear so what can we do to work together to utilize these tools and create tangible business results? Operators are getting an incredible opportunity to utilize data for the first time to create a new and exciting experience for their customers. Listen in as Kelly explains how we use this data to create actions. There are challenges that come with opportunity. Technology solutions and integration can be tough but if it's cohesive for the member, can create a phenomenal experience. Data and the new era of designing an experience for the member bring light to the process. Kelly shares her insights on how these can be applied to your own operations and cater to your own brand.

30 Maj 201827min

On episode 66 we invite both Jessie Ehren and Al Marez to join the podcast as we recap one of the worlds largest fitness convention, EuropeActive and FIBO 2018. Human Capital (the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization) was the topic of this year's EuropeActive event and the perfect relation to Jessie's professional experiences. Jessie, a consultant within the fitness industry, highlights the benefits in attending EuropeActive, a non-for-profit organization representing the whole of the European health and fitness sector in Brussels. The European health & fitness sector serves over 60 million consumers, generates 26.6 billion Euro in revenues, employs 650,000 people, and consists of 59,055 facilities. An experience to connect, learn and network with some of the most influential leaders in the fitness industry. FIBO, the leading international trade show for fitness, wellness and health is an expo for sports, nutrition and healthy lifestyle. The event deals with over thousands of dealers, manufacturers, distributors and buyers. Al, COO of VertiMax, provides some information on the VertiMax product and education and takes time to express the importance of having a presence within your international markets. Along with being part of the new innovations from around the world at FIBO.

17 Maj 201817min

For episode 65 we invite Dave Tillman to join the podcast and discuss service automation and how Service Channel's new partnership with Ecofit can explore a whole new level of customer support. What's going to separate the guru genius brands from others, execution engines. Collection of data, enterprise platforms, automation (AI) and human capital will be key differentiators. Listen in as David shares the experiences that other industries have implemented and how it has created efficient operations and reduce costs for their businesses. Along with IOT providing data for owners to better manage their customer experience.

2 Maj 201820min