Aligning AI Technology & User Experience With Ian Houghton & Bryan O'Rourke

For episode 40 we're pulling back the curtain to see what successful fitness operations and new technologies are creating loyal customers from the co-owner of one of the top 10 gyms in the United States, Rachel Cosgrove from Results Fitness. For all sizes of clubs across the industry, we realize now more than ever how truly important it is for operators to focus on personalized communication and engagement through social media, email, and text to meet the demands of the fast-evolving customer experience our members are asking for. In this show, you'll learn from Rachel why she believes it's the hand-crafted emails and time-capped Facebook contests that can deliver high value to members outside the club, what lessons she's learned from over 20 years in fitness, what are the best practices in the transitions from trainer to a successful operator, and why the boomer generation are now requesting more text communication for fitness as their digital literacy increases. It's clear that even with a high performing facility like Results Fitness and many others, there are still some very large gaps to be filled when it comes to integrating technology solutions seamlessly into both the fitness professional's toolbox and to a customer's journey. But what does one of the top 10 gyms in America do to for both human touch and technology integration for successful fitness operations? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Rachel Cosgrove. About Rachel Cosgrove Rachel Cosgrove is the co-owner of Results Fitness, voted one of the top 10 gyms in the United States three years in a row by Men's Health Magazine. She is a consultant for Nike, on the advisory board for Livestrong.com and Women's Health Magazine, and is a featured columnist for Women's Health Magazine and the Huffington Post. Rachel is the best selling author of the "The Female Body Breakthrough," and has also been featured in numerous magazines including Men's Health, Women's Health, Oxygen and many many more including Dr. Oz. As one of the featured speakers for Perform Better, she lectures nationally and internationally on topics such as strength training, fat loss, business in the fitness industry and nutrition specifically for women helping them to reach their potential in all aspects of their life. She is also the best-selling author of the book, Drop Two Sizes: A Proven Plan to Ditch the Scale, Get the Body You Want & Wear the Clothes You Love. Extremely goal oriented, Rachel is always looking for a new physical challenge and draws from experience making her a better coach. Rachel and her team at Results Fitness strive to be the best part of their members' day every day, achieving results, changing lives, and having fun while doing it. They are on a mission to "Change The Way Fitness Is Done." Listen To Episode 040 As Rachel Uncovers How Club operators can deal with overwhelm at the intersection of technology and fitness business operations As a club operator why if you're not delegating, you're being selfish Where to start if a club owner is feeling overwhelmed by depending on your core values Understanding the new member orientation process and which category the client falls into: Look better Feel better Perform better Understanding the personality types of the new client: outgoing, introvert, ect Why at Results Fitness, Rachel and her staff send clients an email breakdown of their heart rate training zones after each session or class Why at Results Fitness, Rachel and her staff use handwritten cards and personally written emails for a higher level of service and client experience How beyond giving a phenomenal workout experience, why a personality matrix to understand the type of communication a new member wants and what type of personality they have will create a loyal fitness customer How Rachel uses Facebook to engage current members with "club bucks" and attract new members How to use Facebook to increase the digital literacy of members 50+ Why Rachel specializes in working with women and communication in the fitness industry Why heading into IHRSA with a game plan will be yield more success when researching and discovering new technology platforms for clubs How Rachel transitioned from being a trainer to a business operator: what systems and change were involved Top 3 Takeaways From The Show Rachel reminds us that when it comes to fitness and technology, change is inevitable. It's part of growth and it's part of running a business. If you're not somebody who embraces change and who really wants to find a better way constantly then you're not going to be in business for too long. The new member orientation process is pivotal in securing a long-term customer. Rachel believes that using a combination of personality typing and personalized communication via heart rate monitors, intimate emails sent after workouts, as well as speaking to the new member in the language they most understand will create a loyal customer who becomes an advocate for your fitness facility. As successful club owners like Rachel take a deeper look into the technology solutions that are rapidly entering our space, it's not just about collecting data for data sake. What's most important is that we collect data with the primary intention of constantly improving and enriching the customer experience. Power Quotes From Rachel "If you're not delegating responsibility to your staff and trying to run everything on your own, you're actually keeping your team from stepping into roles that they can accel at and bring even more value to your company. When you choose to not let go and have your staff take over the roles they deserve, you're essentially being selfish as an operator." - Rachel Cosgrove on the Fitness + Technology Podcast "Change is inevitable, it's part of growth and running a business. If you're not somebody who embraces change and who really wants to find a better way constantly, then you're not going to be in business for too long." - Rachel Cosgrove on the Fitness + Technology Podcast "Members are craving personal connection now more than ever. If we ever start to get replaced by online trainers, artificial intelligence or an app, then the truth is we must elevate our game." - Rachel Cosgrove on the Fitness + Technology Podcast Resources Mentioned From Rachel Result Fitness on the web Rachel Cosgrove on LinkedIn Rachel Cosgrove on Facebook Rachel Cosgrove on Twitter Rachel Cosgrove on the web Rachel on IDEA Fitness Rachel on LIVESTRONG Thomas Plummer - Fitness Industry Consultant Zappos Company Culture: Creating Core Values Jim Collins: Good To Great Delivering Happiness: Tony Shea, Zappos How Successful People Think: John Maxwell Mind Body Software In-Body FitMetrics Skipio Texting Application Perform Better Series Fitness Business Summit IHRSA Bedros Keuilian: Fitness Business The 2017 FIT-C Tech Trends Report Results Fitness University Bobby Cappuccio: Fitness + Technology Podcast Episode 027 Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

8 Aug 201729min

For episode 39 we take an in depth look at the current landscape to demystify the common misconceptions at the intersection of group fitness operations and technology solutions. For an increasing number of Group Fitness Managers in 2017, it's the growing demand to seamlessly tie in the scheduling, communication, metrics and substitution of fitness instructors through the cloud that is causing a major disruption in our industry. To help uncover what will be of most service to our industry's GroupX space, we're learning from the Founder of GroupX Pro, Shannon Fable, an experienced business and program developer in the health and wellness space with over 20 years in the industry who specializes in group fitness operations. As you'll learn from Shannon, with all the fragmented offerings, types of classes, fitness instructors, number of studios, equipment fees and other variables needed to run a successful Group X program, we identify just how the landscape has changed so dramatically over the past two decades and why now the hardest part for operators is stepping back to understand the best technology solutions and what continuing education courses will support their GFI's. What are the core competencies for Group Fitness Managers and instructors at the pivotal crossroad of technology, personality, and programming? The answer to that question and many more takeaways for club owners, operators, and fitness pros in this episode with Shannon Fable. About Shannon Fable Shannon Fable is an experienced business and program developer in the health and wellness space. With 20 years in the industry, she has presented and educated in six continents on group fitness, personal training, management, business development and time management. With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has also carved out time to write, mentor, and star in over 25 fitness and management related DVDs. Shannon is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and find their place. She owns both Balletone® and Sunshine Fitness Resources. Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs. Listen To Episode 039 As Shannon Uncovers How SaaS solutions can seamlessly tie in the scheduling, communication, metrics and substitution of fitness instructors through the cloud Understanding the project management side of GFM/GFI technology: How to give yourself a good timeline and carve out space for implementation Exploring the 3 core competencies of the GFM/GFI landscape How being able to see "past the dollar signs" drives long term revenue and member retention Why GFM's must hire and inspire the right team that's willing to embrace technology first Why setting up technology requires such an interesting skillset Shannon's method for reducing inputs for better outputs: How to distil down to what you need to the desired result Why Shannon believes that core competencies for group fitness is knowing the body and how it works but the other is how they interact connect and communicate with customers Why Group X are "scared to rock the boat" How technology disruption is changing the GFM/GFI landscape How to adapt and integrate new technology for serving the group fitness environment GroupEx Pro® Case Study: YMCA Twin Cities Top 3 Takeaways From The Show Shannon believes that the technology barriers to entry in the fitness industry have never been lower, but at the end of the day we must to educate fitness professionals and teams about how they are going to use integrity and intention behind the technology. No matter what technology solution a club deploys, it is essential for leadership to focus on the outcome and ask" "What do we need to do in the on-boarding process and in training to truly get to the outcome we want?" From 20 years of working in GroupX, Shannon teaches operators to first hire and inspire the right team that's willing to embrace technology instead of saying "this is how we've always done it let's just keep doing it this way." The biggest core competency of group fitness is ultimately to motivate and inspire people and groups to move more, and more often. The use of cloud-based fitness technology helps to support this by increasing gamification, communication, and engagement to the members that need it most. Power Quotes From Shannon "We have a lot of people trying to infiltrate the fitness space that know technology but that don't necessarily understand the nuances of what happens in clubs." - Shannon Fable on the Fitness + Technology Podcast "It's making sure that you hire and inspire the right team that's willing to embrace technology instead of saying 'this is how we've always done it, let's just keep doing it this way' and I think that's tough, because a lot of group fitness managers and personal training managers don't get into the space from a traditional business background so they may not have had to deal with technology." - Shannon Fable on the Fitness + Technology Podcast "Setting up technology requires such an interesting skillset because it's not just about being able to utilize the program, it's about being able to see the big picture and what you want to accomplish with the technology, to then distill it down to what you must input to get to the desired output." - Shannon Fable on the Fitness + Technology Podcast Resources Mentioned From Shannon Group Ex Pro Group Ex Pro on Facebook Shannon Fable's Website Shannon Fable on Linkedin Shannon Fable on IDEA Connect Shannon Fable on Twitter Shannon Fable on Instagram Shannon Fable in Club Industry FTP Episode #015 Dave Wright: MYZONE & The Current State of Wearables Club Industry: Shannon Fable - Should Your Fitness Studio Be Dependent on Personalities or Programs? The 2017 FIT-C Tech Trends Report Orange Theory Fitness Stages Flight Cycling David Allen: Getting Things Done IHRSA Leadership Fitness Industry Leadership Council - ILC Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

1 Aug 201741min

In this podcast, we're excited to bring you two expert guests at the intersection of fitness, technology, and education. So many of the leaders we've had on the show have given us a powerful inside look behind the curtain of what fitness tech apps, platforms, and devices are positively impacting our space, but many in the health, wellness, and fitness worlds still have looming questions about exactly how these technologies will plug in into our healthcare ecosystems. A bigger and even more specific question around fitness technology is how will the education and integration of these new innovations support long term behavior change for our industry's members? With the rise of technology, how is the academic world answering the call to create that trusted bridge between the knowing and the doing when it comes to applying technology and facilitating positive health outcomes? We're answering these questions and much more in this episode with fitness technology expert Ted Vickey, for his return to the show from episode 008, and Jessica Matthews, an award-winning and industry leading health and wellness educator. You'll also learn about applying evidence-based coaching strategies with behavior change techniques to facilitate meaningful lifestyles, how health and fitness pros can collaborate with colleagues in a wide variety of settings to provide an integrative approach to health, and why Point Loma Nazarene University has created the Kinesiology, M.S., Integrative Wellness, to teach students about using technology that provides lifestyle interventions to prevent and effectively manage chronic disease. About Ted Vickey For over 20 years, Ted Vickey has immersed himself in fitness technology. Starting as the Executive Director of the White House Athletic Center through his fitness consulting company, FitWell, and continuing with his latest project as a Ph.D. researcher on Social Networking and Exercise at the National University of Ireland, Galway, Ted has proven to be an early adopter and advocate in technical systems and their applicability to fitness. Ted believes we can take advantage of technology to not only motivate individuals across the globe to get out the door and move but to be in closer contact with healthcare providers. He is an emeritus member of the Board of Directors for the American Council on Exercise and has consulted with key organizations such as the Department of Commerce, the Securities and Exchange Commission, Fruit of the Loom, TSA and more. He is an emeritus member of the Board of Directors of the American Council on Exercise, the largest non-profit accredited certification organization in the fitness industry. In his role as senior advisor for disruptive health technologies with Canyon Ranch Institute, he is committed to improving the health of all people through the use of wellness and fitness technology, including wearable technology, to enhance and further innovate new and existing CRI partnerships, programs, initiatives, and evaluation. Ted's work with the Canyon Ranch Institute catalyzes the possibility of optimal health for all people by translating the best practices of Canyon Ranch and its partners to help educate, inspire, and empower every person to prevent disease and choose a life of wellness. By education, Ted is an Exercise Scientist, by experience an Entrepreneur, and by passion a Connector. About Jessica Matthews Jessica Matthews, M.S., E-RYT 500 is an award-winning, industry leading health and wellness educator. As a seasoned yoga teacher and innovative college professor, she has developed and implemented graduate degree programs as well as comprehensive 200-and 500-hour yoga teacher training programs at the college level in addition to teaching a variety of associate, undergraduate, and graduate-level health and exercise science courses. A former exercise physiologist and licensed educator based in San Diego, California, Jessica serves as faculty of kinesiology and integrative wellness at Point Loma Nazarene University where she developed the Master of Kinesiology in Integrative Wellness program. She is also a yoga studies professor at MiraCosta College where she co-created the advanced 300-hour yoga teacher training program. Jessica has a genuine passion and unique ability for transforming people's lives. Armed with a wealth of practical, proven and science-based information through 17 years of work in the health and fitness field, her mission is to positively shift people's perspectives about themselves, their lives, and what they are capable of achieving. A well-known and trusted expert in establishing and supporting vibrant, conscious awareness of each dimension of well-being, Jessica's holistic approach to wellness is rooted in mindfulness and includes physical, emotional, mental and spiritual components. Jessica is a top level instructor, accomplished writer, captivating speaker and respected educator. About PLNU, Kinesiology, M.S., Integrative Wellness Kinesiology, M.S., Integrative Wellness At the heart of your interest in the study of holistic health and well-being is a passion to serve others in body, mind, and spirit. PLNU's one-year, online Master of Kinesiology in Integrative Wellness will prepare professionals who can improve health in the U.S. through interventions in behavior change, nutrition, and physical activity. No matter how the degree is applied, it can become the vehicle that health and wellness professionals will use to apply evidence-based strategies that facilitate sustainable health behavior change that can lead to weight loss, healthy eating, regular physical activity, stress reduction, and overall improvements to health and well-being. The integration of lifestyle medicine within healthcare systems is not just effective, but powerful and life-changing for individuals and society. Listen To Episode 038 As Ted & Jessica Uncover Why PLNU's online Master's in Kinesiology, Integrative Wellness is at the bleeding edge of fitness technology education What new wellness technology innovations will impact the educational programs in colleges over the next 2 years What self-monitoring strategies will create impact for students in the PLNU program Why Ted Vickey believes the current personal training model is not sustainable The common misconceptions about wellness and fitness wearables Why the INTL Consortium for Health and Wellness Coaching has partnered with PLNU How to serve millennials with a shorter attention span through technology Devices and apps that will engage millennials in positive health outcomes The morphing of fitness trainers into wellness coaching Why Jessica believes we are now in a time where fitness pros are more empowered than ever before Exploring: Technology Education For A New Era of Fitness Professionals Top 3 Takeaways From The Episode Jessica believes that as an industry we really now have to understand that when it comes to wellness, a lot of the things that will manifest physically often are things that come from what we're dealing with mentally, emotionally, or perhaps even spiritually. This connection is a big step for the fitness industry. First to accept, and secondly, to now work with clients from a "whole person" approach that supports meaningful changes in all of those areas through collaboration with other niche professionals inside the integrative care model. Point Loma Nazarene's Master's Program for Integrative Wellness is on the bleeding edge of the needed education in fitness technology segment. This knowledge will support corporate wellness program directors to facilitate health change at the workplace and ultimately save their companies money, will support personal trainers and other fitness professionals by using technology to learn how to better lead their clients, and in registered dietitians, RNs, and medical assistants who use the degree to deliver obesity interventions to patients. Ted & Jessica both believe that it is the education and integration of health technologies that will ultimately lead to a better planet. For anyone who is interested in being of service in our health and fitness world, educational programs like PLNU's online Master's in Kinesiology, Integrative Wellness will support professionals to improve health in the U.S. through interventions in behavior change, nutrition, and physical activity. Power Quotes From Ted & Jessica "The iPhone 6 is one million times more powerful than the computer used to put the man on the moon. What I suggest is that we as the fitness industry, the health industry, and the healthcare industry realize this is our moonshot. This is how we can make a difference, and that is by using technology to make a difference in the lives of those that we have the opportunity and the privilege to serve." - Ted Vickey on the Fitness + Technology Podcast "There is certainly a missing piece in our healthcare system, and honestly, a missing piece in the fitness industry. We really have to understand that we work with "whole people," encompassing the body, mind, and spirit. In order to really impact meaningful changes in behavior and improve health outcomes we must understand the dynamics of what it is that motivates people to make these changes and how they can be sustainable. That strategy essentially boils down to our evidence-based practices." - Jessica Matthews on the Fitness + Technology Podcast Resources Mentioned On The Episode PLNU - Online Kinesiology, M.S., Integrative Wellness PLNU - Integrative Wellness on facebook Ted Vickey on Linkedin Jessica Matthews on LinkedIn Ted's "The Wireless Future of Wellness Is Now" TEDx Talk Ted Vickey's Website Jessica Matthew's Website FTP Episode #008 Ted Vickey: How New Technologies Are Changing Our Fitness Landscape UCSD Center For Integrative Medicine International Consortium For Health and Wellness Coaching Moore's Law You Now Have a Shorter Attention Span Than a Goldfish Fitness Industry Leadership Council - ILC Heal App: Interview With Dr. Renee Dua 011 Live From CES 2017: Fitbit Group Health - Amy McDonough Mio Wearables Nokia Wellness Devices Jessica's favorite books: Jon Kabat-Zinn Mindfulness Based Stress Reduction Wellness and fitness technology regulations for 2017 Tech disruption in the fitness industry by Amanda Vogel Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

25 Juli 201736min

For episode 37 we're learning about the exponential benefits and current progress of the #PHITAct, and why it is so vital to fitness industry growth, with the Vice-Chair of IHRSA and the Owner of Newtown Athletic Club, Jim Worthington. After the recent report published by PHIT America In 2017 - "The Inactivity Pandemic," it should not come as a surprise that Nike, The Cooper Institute, The American Heart Institute, Shape America, & Pop Warner Football are all joining forces to pass the #PHITAct through both the Senate and Congress. As you'll hear on today's show with Jim, this legislation has the potential to massively uplevel our industry reach and help put prevention in our healthcare system. Earlier in 2017, you heard from Bryan O'Rourke in F+T episode #020, about how even with as much as we're doing collectively in the fitness industry to help fight the obesity epidemic, the reality is that the current healthcare model is broken. What we have now isn't healthcare, it's sick care, and the passage of the #PHITAct will bring legislative power to help change that by getting more people active and healthy than ever before. With this turning of the tide, the #PHITAct will also help Americans save 20-30% on yearly expenses related to physical activity. As an industry professional, we need your help today to make this bill pass. Be sure to tap on your show artwork and click the link: "Ask Congress To Pass #PHITAct." What simple yet effective actions can thousands of fitness leaders in our space take to create more revenue and serve large numbers of brand new members? The answer to that question and much more takeaways for club owners, operators, and fitness professionals in this episode with Jim Worthington. About Jim Worthington Jim Worthington is the owner of the Newtown Athletic Club (NAC) a 250,000 square foot lifestyle club on 22 acres established in 1978 in Newtown, PA. He is also a real-estate developer and a supporter of start-up entrepreneurs. After earning a Bachelor's degree in 1978 from West Chester University and working as a racquetball pro and club manager, Jim took on an ownership role at the NAC in 1981, building the club to its current status as a Top 100 Club in America for the past 20 years. Mr. Worthington is now the sole owner of the club which is considered the third largest privately owned individual health club in the nation. As a 40-year industry veteran and a member of IHRSA (International Health Racquetball and Sports Association) since its inception, Jim has contributed to countless industry publications, attended every IHRSA conference and now serves on the IHRSA Board of Directors as the Vice Chair. He has pioneered many club concepts such as bundling membership fees, membership integration initiatives and all-inclusive programming. His club has received numerous local and national honors as a reflection of his maverick leadership and vision. Jim has also founded the Delaware Valley alliance of Health and Sports Clubs and the NAC Have a Heart Foundation (501c3) which handles all of the NAC's charitable initiatives and oversees the "My Right To Try" advocacy work to help terminally ill patients receive FDA Phase 2 and 3 potentially life-saving trial drugs earlier. Jim is a visionary and leader not only in the fitness industry but also in his community donating to many charitable causes and generally making the world a better place. Listen To Episode 037 As Jim Uncovers What the PHIT Act will do for the future of the fitness industry space Why the PHIT Act is so vital to our industry growth What is the current status of progress for the PHIT Act in Congress What is IHRSA doing to support the PHIT Act passage in Congress What are the detailed benefits of the PHIT Act for the fitness industry and other sports, health, and wellness industries such as massage, DCT, chiropractic and many more How industry professionals can take appropriate actions to help support IHRSA and the PHIT Act in 2017 Why it becomes easy for busy fitness industry professionals to get involved in their day- to-day roles and miss the "big picture" of how bills like the PHIT Act can help them help more people What new possibilities Jim Worthington sees on the horizon at the intersection of fitness and technology How club owners, operators, and fitness professionals can leverage their members and networks to spark change How to ask your congressional representative to support the passage of PHIT America Top 3 Takeaways From The Show Jim reminds us that our Congressional representatives work for us. As a fitness industry professional, it may feel somewhat overwhelming to believe your vote will create impact for this bill, but the truth is that the IHRSA organization is here to support getting your voice heard. Be sure to tap on the show artwork today right from your phone, and click here: "Ask Congress To Pass #PHITAct." IHRSA can only do so much. When it comes to relationships with your Local Senators, State Senators, and Local Congressmen, it's really the obligation of the people in the industry, the club owners, and the operators, to reach out and make this a priority for their representatives. Jim believes this is the biggest opportunity we've ever seen for the fitness industry to grow its participants and change more people's lives. The #PHITAct is far bigger than just our space, it's a way to bring fitness down to the levels of the less fortunate and to those who can't afford a health club membership. It allows for lower-economic citizens to have access to more of the same things that everyone else does. The reality is that not everyone has the ability to attend a fitness facility, and the #PHTAct will make a huge difference for the health of so many who need it most. Power Quotes From Jim "IHRSA can only do so much. When it comes to relationships with your Local Senators or your State Senators and Local Congressmen, it's really the obligation of the people in the industry, the club owners and the operators, to reach out and make this a priority to get them on board with the PHIT Act. Frankly, that's where my frustration lies. I feel like this could be the biggest opportunity for our fitness industry to grow the amount of participants and change people's lives." - Jim Worthington on the Fitness + Technology Podcast "I urge everyone to get out there and make that call to push the PHIT Act over the goal line. If we don't do it this year, I don't know if we're ever going to because we've been talking about this for 10 years." - Jim Worthington on the Fitness + Technology Podcast Resources Mentioned From Jim Ask Congress To Pass #PHITAct Jim Worthington IHRSA Jim Worthington LinkedIn IHRSA facebook IHRSA Twitter IHRSA YouTube IHRSA #PHITAct Toolkit S.482 - PHIT Act of 2017 PHIT America: 2017 Inactivity Pandemic Report FTP Episode #020 Bryan O'Rourke: How Will The #PHITAct Change Our Industry FTP Episode #030 JR Burgess: Medical Fitness For IHRSA & Health Clubs The Opportunity Of An ERA Is Here With Passage of #PASSPHIT Jim's Favorite Book: "Age Wave: How The Most Important Trend Of Our Time Will Change Your Future" FTP Episode #015 Dave Wright: MYZONE & The Current State of Wearables Newtown Athletic Club The 2017 FIT-C Tech Trends Report Rick Caro IHRSA Bryan O'Rourke IHRSA Norm Cates IHRSA John McCarthy IHRSA Helen Durkin IHRSA IHRSA Leadership Fitness Industry Leadership Council - ILC Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

18 Juli 201731min

For episode 36 we are remembering the dynamic health and fitness career of our friend and industry leader, Michael Scott Scudder. "As some of you may know, a very well-known fitness industry consultant passed away unexpectedly early in July. He was a dear friend of mine, and a dear friend of many people. He was a colleague that we respected for his trends, views, and research that he shared openly with the industry. For this podcast, we're sharing with you an interview that Michael and I did 6 years ago on what's happening to the fitness industry and what our thoughts were at the time. We're doing this in his honor because many people are mourning his loss, and we thought it would be a good thing to think back on all of the great things that he's done and reflect upon his views and mine of six years ago. Please keep Michael and his family in your prayers, he will be dearly missed." - Bryan O'Rourke About Michael Scott Scudder Michael spent over four decades in the fitness business as Salesperson, Trainer, Manager, Executive Director, Owner, Consultant/Advisor, Conference Speaker, Webcaster, Independent Fitness Facility Researcher. His energy and expertise supported building systems to help clubs become more successful and use internet technology to bring these web based strategies to the industry. Michael began his MSS network as "Fitness Focus" in 1991. This morphed into Fitness Business Council in 2002 which eventually became MSS Network in 2012. His Network Donating Memberships presently represent more than 1,600 North American independent health and fitness businesses. Some of Michael's Accolades: One of only 19 persons in "Who's Who in International Fitness." Named by "Club Industry" magazine as "an industry leader you ought to pay attention to." Consulted to/advised/mentored: 600+ health clubs of all sizes 50+ studios 60+ not-for-profits 100+ top industry leaders 8 states and 12 foreign countries About Bryan O'Rourke Bryan O'Rourke is a CEO, board member, advisor, keynote speaker, author and investor, who has successfully expanded global brands for over 30 years. He guides and works with many fitness and health club brands and serves on the IHRSA board of directors. He launched Vedere Ventures, a boutique private equity firm in 2016 and is President of the Fitness Industry Technology Councilwhich supports the Fitness + Technology Podcast . Check it out today. Get his recent book the 9 Partnership Principles written with his partner Robert Dyer and other top fitness industry leaders. Bryan also released with Europe Active the book Customer Engagement and Experience In The Fitness Sector. To learn more visit bryankorourke.com or follow him @bryankorourke . Sign Up To Receive The Fitness Facility Technology Adoption Survey The Fitness Industry Technology Council in concert with the late Michael Scott Scudder conducted a survey on fitness facility technology Adoption with nearly 1,600 facilities represented in the late Spring of 2017. The report will be released via the fittechcouncil.org monthly newsletter. Here are two findings: Only 30% of respondents think they have enough information to make educated decisions about technologies while 42% are not really concerned about falling behind to more technologically savvy competitors. Sign up for the FIT-C Newsletter & Survey Quotes From Michael & Bryan "Michael would stand on tables and scream at the various industry events where he was presenting at times because he cared so much. A few people thought he was crazy but he was also well connected and quite knowledgable. He could put things in context and always asked great questions. Our calls and talks sometimes were the stuff of William F. Buckley Jr.'s Firing Line; intellectual, rhetorical and quite stimulating if you like that sort of thing; I certainly did. He was also funny and we laughed often together. - Bryan O'Rourke, written in his LinkedIn post honoring Michael. "There's something that many the veterans of this industry have known for a long time that works, and that is the 20/80 rule. Twenty percent of you customer-base is going to provide you with eighty percent or more of your ancillary revenue." - Michael Scott Scudder Media & Articles About Michael Scott Scudder Fitness Business Canada: Fitness Industry Icon, and dear friend, gone too soon Bryan O'Rourke: Michael Scott Scudder Health Club Consultant and Maverick Passes Away Michael Scott Scudder: Health Club Operators Are Not Prepared to Serve the Growing Senior Market Michael Scott Scudder Had a Passion for the Fitness Industry and Its Future Michael Scott Scudder: Facility, Find Thy Niche! Michael Scott Scudder: Mastering Management Club Insider Online: Michael Scott Scudder Acquires Fitness Industry Group Michael Scott Scudder's LinkedIn Page Michael Scott Scudder's website YouTube Video: Where Is The US Health Club Industry Headed - August 2011 YouTube Video: Technology & The Health Club Industry - August 2011 Michael Scott Scudder: Faltering Independent Clubs a Sign of the Times Michael Scott Scudder Scholarship Purpose: To honor the life and professional career of Michael Scott Scudder by offering a MANIA® Convention FREE attendance to a worthy budding studio owner needing business advice and industry education. This scholarship is open to those who reflect the passion, high-standards and desire to succeed in the fitness industry set forth by Michael Scott Scudder. The applicant must have a strong commitment to continuing education in the fitness/wellness market. Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A Sponsor of The Fitness + Technology Podcast

11 Juli 201727min

On episode 35 were spotlighting two industry leaders, whom together along with the newly founded Women In Fitness Association, are creating a vibrant space for female leadership in the fitness world. We're talking to Lindsey Rainwater, an experienced advisor and consultant to the fitness and wellness industry, and Debra Siena, President of Midtown Health. This is a timely subject as the habits, needs, considerations and consumer behaviors of women are so important in the digital age for club owners and operators to understand. With over 80% of purchase decisions being made by women, we're uncovering in this show how the different segments of technology relate to and how they plug into the way operators and clubs will interact with women inside and outside the club, both today and in the future. What are women really asking for at the crossroads of fitness and technology? What will the Women In Fitness Association do to support professional women in the fitness industry? The answers to those questions and much more takeaways for club owners, operators, and fitness professionals with Lindsey Rainwater & Debra Siena in this podcast. About Lindsey Rainwater Lindsey, also known as Lindsey Rainh2o is a sought after Business Advisor and Consultant, Writer and Presenter. Lindsey loves helping people and organizations enjoy transformational change. Her enthusiasm for leadership, conscious living, and wellness amplified by technology drives the majority of her writing. Lindsey's intuitive and intentional form of communication facilitates unimaginable shifts in the unconscious mind resulting in powerful written, verbal and presentation skills. As a well thought of advisor to the professionals supporting the fitness industry, she is known for her work in business development, business strategy, digital marketing, content creation and change management. Lindsey is also the Founder of The Women in Fitness Association, an association focused on supporting the professional Women in the Fitness Industry. She flows gracefully within a continually changing environment offering consistent effectiveness while delivering creative results. Her entrepreneurial spirit and drive has created a track record of consistent over-achievements throughout her career. About Debra Siena Debra Siena joined the Midtown Athletic Clubs and Midtown Health, in 1986. She is currently President of Midtown Health, a leader in customized fitness center management and employee health and wellbeing solutions nationwide. During her career with Midtown, Ms. Siena has been involved in health club development, acquisition and management of multiple clubs, ranging from 1,200 to 200,000 sq. ft. Debra has been a featured speaker at wellness industry conventions since 1989, including the International Health Racquet and Sportsclub Association (IHRSA), Club Industry, the Medical Fitness Association, and the World Fitness IDEA convention, having presented in North America, Europe, South America and Asia. Ms. Siena served on the IHRSA board of Directors from 2003 through 2007, and Co-Chaired the Worksite Wellness Committee for Building a Healthier Chicago from 2006 through 2012. Debra received a Bachelor of Fine Arts degree "with Honors" from the University of Illinois in Champaign and taught Kinesiology at Columbia College. Listen To Episode 035 As Lindsey & Debra Uncover What is the WIFA doing for the women in our space The Women In Fitness Association: Why now more than ever it is important to create female mentorship How the attention spans of women and men differ when we look at the the application of technology Uncovering the nuances of pregnancy apps and a woman's needs Multitasking: Men vs. Women in the modern world Connection and socialization: What virtual apps and ecosystems appeal to women Relationship and community considerations when using technology in the fitness industry Exploring the mindset and roles of managers using new technology in and out of the club How in club technology solutions can equip owners and operators with better decision-making power based on real-time data of consumer behavior Understanding the national presence of technology segmentation for virtual fitness Understanding the differences between wellness and fitness tech responsiveness across the globe The acceptance of artificial intelligence combined with smart virtual coaching Why we are seeing additional mindfulness and restorative programs in health facilities Top 3 Takeaways From The Show Debra believes that in Europe we are seeing a lot more virtual classes having sweeping popularity, which is slowly making its way as a larger trend in the United States. We are reminded by her wisdom that technology always has its place but as we get more high-tech then we have to stay high-touch, It's the combination of those that is going to make us most successful. We are reminded both by Debra and Lindsey that when it comes to wearable technology integrating deeper into the lifestyle of women in the fitness industry and the consumers that we all serve, to keep the visual aspect top of mind. The way that women interact and engage with technology is fundamentally different than men, and we must respect this difference when looking at the user experience and the look and feel of our devices and software. Lindsey believes that with 80% of buying decisions being made by women from a consumer standpoint, having a well-rounded representation of women in fitness, and really all types of organizations is just good business practice. Her aim with WIFA is to see more women in the board room, championing each other to achieve, and sharing success through collaboration. WIFA is creating a place where young women entering our space can find mentorship and for every seasoned veteran to have an impact on her peers that ripples out to affect the masses. Power Quotes From Lindsey & Debra "There's no question that women like a virtual fitness community. This has been built off of the group exercise phenomenon and how the majority of women are in classes taking advantage of that community in person, and they've extrapolated that connection into a virtual community where we have more women that check in in the clubs than men, we have more women that follow us under social media than men, I think that there is no question that women like the idea of being connected to a group whether it's competitively or just socially." - Debra Siena on the Fitness + Technology Podcast "There's things that only women track, whether it's body temperature or the relationship to a female specific needs, or even heart rate relative to being nine months pregnant like myself. Whatever it is that we want to track, I don't think that the wearable market or sensor market has totally honed in on how to support us. We've come a ways forward, but I think there's still a big opportunity here." - Lindsey Rainwater on the Fitness + Technology Podcast Resources Mentioned From Lindsey & Debra Women In Fitness Association Why The Wearable Device Market Isn't Giving Women What They Want Women Are Better Than Men At Multi-Tasking, Study Says The Women in Fitness Association (WIFA) WIFA on facebook WIFA Blog Lindsey Rainwater's website Lindsey Rainwater on LinkedIn Lindsey Rainwater on Twitter Lindsey Rainwater on Slide Share Lindsey Rainwater on Instagram Debra Siena on LinkedIn Debra Siena on Twitter Debra Siena on Slide Share Debra Siena - Midtown Health Women in Technology International IHRSA Fitbit Alta HR To-Do List App Headspace App Hearables Vs. Wearables 016 Lindsey Rainwater: Using Group Fitness Technology To Increase Revenue The Most Important Fact Every Organization Must Realize Group X: Boost Your Group Fitness in 2017 With These Tips How To Win Friends And Influence People Never Eat Alone Good To Great Apple News Tech Crunch App 2017 Forbes Top Technology Trends Lindsey's Contribution In the 2017 FIT-C Tech Trends Report The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors Turbo-STRAPP is a wearable platform that harnesses the power of wearable fitness devices and seamlessly shares the data with fitness professionals. The platform allows you to connect with users throughout the day and provide professional guidance, workout suggestions, and even nutritional tracking. The potential to grow your business globally through digital content has arrived. Visit their website at www.turbo-strapp.com and enter your email for a FREE GUIDE on how to grow your online business. Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

4 Juli 201735min

On episode 34 we're taking a 360° look with the VP of Sales for Power Plate, Craig Bradley, at how technology is impacting new training methods in the fitness industry. If you've been curious about whole body vibration training and how this technology along with many others is now changing both the group and one-on-one training experience, you're in the right place. But were not just talking about the Power Plate on today's show, we're also learning about the impact of new technology in the primary vertical markets, including real direct to consumer, blue-chip clubs, medical, and active aging segments, where Craig explains what he believes the next 24 months hold in both opportunities and growth potential for all fitness professionals. Craig also presents a handful of controversial ideas around exercise adherence and turns the personal training model upside down, as he shares about a pilot test in one of his former clubs where they gave away personal training, and how it actually earned more revenue for the club than when they charged. What are the various training methods we're seeing rise up in our space, fueled by new technologies? The answers to those questions and much more takeaways for club owners, operators, and fitness professionals right here, right now with Craig Bradley. About Craig Bradley Craig Bradley is the VP of Sales for Power Plate and Performance Health Systems. As a global business professional capable of blending sales and marketing skills with operational expertise to grow profits, Craig has a reputation for reducing costs and improving customer satisfaction in the fitness industry. With a vast understanding of the global market, Craig has deep expertise in the relationships between fiduciary responsibility and the value of diversity across multiple verticals. Listen To Episode 034 As Craig Uncovers What is whole body vibrational training Understanding the new training methods using technology Craig's vantage on the primary vertical markets in fitness: Real direct to consumer Commercial fitness space: elite professional, NFL, NBA, S&C Blue Chip Clubs: Equinox, Lifetime Active aging space Medical space Understanding the Power Plate: vibrational platform that essentially helps the consumer prepare faster, perform better, and recover quicker for exercise by stimulating the natural reflexes, increasing muscle activation, and improving circulation Why more and more options exist now for the home user like Peloton, Daily Burn, and Power Plate Why fitness consumers and members of gyms are supplementing what they do in the club with activities at work or home How will the role of trainers will shift as new training methods rise up The role of empathy for personal trainers combined with technology Why Craig believes that being in a management position actually is a popularity contest, regardless of conventional thinking around the role of this position What Craig believes that the next 12-24 months (trends) will create in our space Top 3 Takeaways From The Show Craig reminds us about the important of fitness professionals to practicing emotional intelligence, combined with technology will be in the digital world ahead. The reality is that many fitness pros are gym rats, and they love being in the gym to work out. But the clients they work with don't always share that same mindset. The long-term behavior change strategies from trainers (that want to serve their clients where they actually are) must include smarter touch points through cloud-based accountability and proven behavior change models. Vibrational training is currently proving to be a revenue booster for small group training where novelty and individualized programming are valued most. We're also seeing the medical and active aging space rapidly adopt vibrational training due to its benefits and low impact for people who suffer with chronic conditions. Smart clubs and small group training facilities are taking a bigger look at vibrational training in 2017. Craig believes that combining member club usage data with the data sets outside the four walls is the future of fitness and represents a major opportunity in both revenue and customer service. Imagine what omni-channel and omnipresence experience could be delivered to our members if we could contextualize their data in and out of the facility; tailored to give them the right message at the right time based on how they actually live. Power Quotes From Craig "Make it fun. I think the more you can engage and coach folks in a fun environment, the more adherence you'll see. There is a reason why most of the fitness brands that are more 'party, playful, and fun' in their orientation do extremely well, and that's the area that I would try and encourage operators to explore." - Craig Bradley on the Fitness + Technology Podcast "I think diet is the big opportunity for fitness operators out there. What people put in their body is obviously more important than what they do with their body, and I see that as a huge opportunity. Obviously there are diet subscriptions and apps now, but if fitness companies can find a solution whereby they offer a diet solution to their subscriber base, this is a massive opportunity." - Craig Bradley on the Fitness + Technology Podcast Resources Mentioned From Craig Power Plate website Power Plate on LinkedIn Craig Bradley on LinkedIn Contact Craig Bradley Personal Power Plate Power Plate on facebook Power Plate on Twitter Power Plate on Instagram Simon Sinek: Start With WHY Power Plate in the news Private studios using vibrational training New Equinox Facility in Chicago: Crossing the bridge into fitness, wellness and into hospitality Apple Watch in Fitness Pokemon GO Small Group Training Using Power Plate ASFS Webinar: Vibrational training FTP Episode #030 JR Burgess: Medical Fitness The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors Turbo-STRAPP is a wearable platform that harnesses the power of wearable fitness devices and seamlessly shares the data with fitness professionals. The platform allows you to connect with users throughout the day and provide professional guidance, workout suggestions, and even nutritional tracking. The potential to grow your business globally through digital content has arrived. Visit thier website at www.turbo-strapp.com and enter your email for a FREE GUIDE on how to grow your online business. Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

27 Juni 201738min

For episode 33 we're learning from the CEO of FitCloudConnect, Brad Weber, and exploring the rapid changes of how all size clubs are reaching consumers through "lifestyle fitness" including delivery of programming 24/7 365, through any mobile device. Looking back on some of our previous interviews with brands like Wexer, MYZONE, and Under Armour, we know that our space is shifting quickly towards meeting millennial's and other demographics at their deepest needs which include tablets, mobile phones, and live streaming fitness experiences. But the larger question that we're taking an honest look at today is around breakage. How do some big-box clubs that sell essentially more memberships than they can support, knowing full well that members will drop off after EFT payments have been collected for months, continue to operate in this paradigm? New technology can help to change this paradigm by adding revenue streams built for the club and so that members can begin to see the facility as the hub, the place where they feel at home, and so does their all their activity data. In this episode, Brad is sharing with us his expertise around using smart cameras and content strategy, similar to the successful model of Peloton, that many clubs are starting to take a serious look at as the attention spans of members shorten, and the need for digital connection increases. Brad also gives us some great tips on interoperability, how platforms must come together now more than ever, and why he believes that lifestyle fitness and the devices that support it across all verticals within the industry is now a driving force behind the future of sustainable fitness business operations. How can technology-focused health clubs use lifestyle fitness to engage members inside and outside the club? Answers to those questions and much more in this episode with Brad Weber. About Brad Weber Brad Weber is the Co-Founder & CEO of FitCloudConnect. He has spent over 15 years in numerous software and SaaS organizations, and has extensive experience in working with all sizes of companies across numerous industries in the U.S. and Canada in researching, designing and deploying enterprise-wide software solutions. He has been a sought after consultant for many of the world's Fortune 500 companies in areas of enterprise software, and has spent much of his time as a key contributor to building startups in the enterprise and SaaS software industry. Listen To Episode 033 As Brad Uncovers What is Lifestyle Fitness" and how does this relate to the growth in our space Understanding connected devices across iOS and Android The value of live-streaming content delivered to gym members across all devices Creating separate revenue streams for fitness facilities through smart cameras Understanding the future of connected fitness: "the gym taken home with the member" How to measure what members are "at risk" for cancelling memberships Impact: Direct to consumer offerings in the fitness space Exploring the interoperability between systems, and the closed systems that stay walled Understanding "smart cameras" that will serve the gym members of the future outside the 4 walls The paradigm shift: less about competition, more about collaboration in fitness technology Top 3 Takeaways From The Show Brad believes that the "fitness lifestyle" experience that has been offered for so many years in our industry is now going through a massive change. To meet the needs of members who travel, who might be intimidated by coming into the club multiple times per week, or who might be a member solely based on class attendance, the delivery of a gym experience to wherever the consumer is 24/7, represents the next level of lifestyle fitness. Smart cameras and connected fitness are now allowing facilities to truly think "outside the box." By using quantifiable measurements of revenue generation that can be implemented and used across the organization (without having to manage that technology) operators are recognizing that a great fitness tech platform is one that does all the heavy lifting for club. The reality is that are some people who will never come into a club. With only 16% of the national population having memberships, 84% don't. Brad reminds us that many people who use the excuses of being too busy, embarrassed, or living too far away simply don't have to remain true. With lifestyle fitness being delivered to members 24/7, 365, this new technology is about extending the fitness experience to people who need it most, and is helping to address the breakage aspect of big-box clubs who sell more memberships than they can actually support. Power Quotes From Brad "When we looked at the market over two years ago for our strategy, we noticed there was many established players already delivering "celebrity fitness content" into the club. We knew that delivering an in-club experience outside the gym would be an exceptional away for a facility to establish and help build their brand beyond the four walls. We also knew that giving a virtual experience of instructors at the gym through a combination of prerecorded and live streaming experiences would be what members would want." - Brad Weber on the Fitness + Technology Podcast "The great thing about technology is it gives you deep insights on who your users actually are. Now we can start to understand user behaviors where previously a user would walk in and out of the club. Now we can use smart data to understand all the movements of a person on a virtual system and determine where best to put our resources and invest our time." - Brad Weber on the Fitness + Technology Podcast Resources Mentioned From Brad FitCloudConnect on facebook FitCloudConnect on Twitter FitCloudConnect on Instagram FitCloudConnect on LinkedIn FitCloudConnect on the web FitCloudLite Active Aging Population Peloton Raises 325 Million Dollars for the live cycling experience Millennials + Attention Span Geotagging in the fitness industry 004 Daniel Waide: (Wexer) Omnipresence With Digital & Virtual Fitness 011 CES 2017: Virtual Cycling, Peloton, & Connected Fitness - Tom Cortese 015 Dave Wright: (MYZONE) The Current State of Wearables 024 Connected Fitness & Beyond - Dan McDonogh, Under Armour IHRSA Consumer Reports IHRSA The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

20 Juni 201733min