The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods

The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods

How does a brand live on after its founders leave the company – especially one that was inspired by their family and their culture? That’s the question Vincent and Andrew Kitirattragarn have had to answer since their original appearance on How I Built This in January 2022.

This week on How I Built This Lab, Vincent and Andrew share their aspirations for Dang Foods after a difficult and heartfelt departure. Plus, how they navigated changes in consumer demand post-pandemic and the resources that helped buoy their mental health in the face of consequential entrepreneurial decisions.


This episode was produced by Carla Esteves with music by Ramtin Arablouei.

It was edited by John Isabella with research by Carla Esteves. Our audio engineer was Neal Rauch.


This episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.


You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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