INTERN | Kanika Mittal - Business Head, Twitter & Top 50 Brand Leaders, Asia

About Speaker: Leading Brand Solutions for India's biggest and most exciting brands across the Tech, Tech OEM, Auto, BFSI, FMCG etc. Kanika is proud to drive Revenue for Twitter India's largest business portfolio. With this role intersecting marketing, technology, digital first thinking and culture, She have found a #passion that she can drive with #purpose. Before Twitter, she was the Marketing Head at Reebok and led the brand through a number of noteworthy milestones:- 1) Delivered extremely strong brand health metrics. Like Topping the sports and footwear category in Brand Equity’s most Exciting Brands despite lowest MWB spend and achieving the Highest Quality of Consideration Score (QCS) in the world 2)Re-positioned into a premium fitness brand through an invigorated brand ambassador mix, inspirational brand communications, revamped point of sale consumer experience and digital transformation. 3) Disrupted the market with a Women’s First approach. Created FitToFight and GirlsFight Campaign with Kangana Ranaut breaking stereotypes and addressing issues of Gender Pay Gap and Eve Teasing. 4) Moved to an always-on Digital Approach with focus on content, influencer and community marketing and a Mobile First + Omni Channel Strategy and Implementation 6) Spearheaded Thought Leadership with FitToFight Awards, Youth Talks, Fit India Survey etc Recognition:- 1. Asia’s Top 50 Brand Leaders in the CMO Asia Awards, Singapore, August 2017 2. Leadership Award at the 4th Femina Women Leadership Awards in Feb, 2017 3. Special Mention in Impact’s Most Influential Women in Marketing and Media 2016 4. Top 10 young marketing heads of India 2015 by Pitch Magazine 5. Most Influential Marketer of the year (Sports Category), 2015 by Brand Academy 6. Active speaker/jury member at forums like SHEORES, IAMAI, Exchange4Media, DMAI, CMS etc #INTERN #SkillsBeyondSchool #IndustryInnovators