Billboard Boys: The Greatest Radio Contest of All Time
99% Invisible19 Sep 2018

Billboard Boys: The Greatest Radio Contest of All Time

The year was 1982, and in the small city of Allentown on the eastern edge of Pennsylvania sat an AM radio station called WSAN. For years, it had broadcast country music to the surrounding Lehigh Valley -- an area known for malls, manufacturing and Mack Trucks.

WSAN was about to undergo a complete identity change, from a country station and to a "nostalgia" station -- meaning Big Band, and soft hits from the 1950’s. They wanted a gimmick to hook new listeners, so WSAN decided to launch a good old-fashioned endurance contest, reminiscent of the pole sitting stunts or dance marathons popular in the 1920’s. They secured a local sponsor, Love Homes, to donate a prize: a single-wide modular home worth $18,000.

It seemed like a simple marketing strategy, but WSAN had grossly underestimated just how much people would endure for a little economic security.

Billboard Boys: The Greatest Radio Contest of All Time

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(782)

The Day the Music Stopped

The Day the Music Stopped

On Aug. 1, 1942, the nation’s recording studios went silent. Musicians were fed up with the new technologies threatening their livelihoods, so they refused to record until they got their fair share. O...

8 Feb 202350min

Six-on-Six Basketball

Six-on-Six Basketball

In the 20th century, Iowa high school girls basketball was HUGE but it was not the game we know today. In 6-on-6 basketball, the three forwards only play offense. And the three guards only play defens...

31 Jan 202341min

The Comrades

The Comrades

If you live in South Africa, you definitely know someone who runs ultra-marathons, probably lots of someones. Here, ultras are the stuff of a whole country’s new years resolutions and mid-life crises....

24 Jan 202342min

A Sea of Yellow

A Sea of Yellow

Back in 2017 we ran an episode about the history of Brazil's iconic, yellow national soccer jersey. We were reminded of that story during the recent world cup, and then again on January 8th as a mob o...

17 Jan 202334min

Mini-Stories: Volume 16

Mini-Stories: Volume 16

We’re kicking off the new year at 99pi with a fresh installment of mini-stories, including: what lies at the intersection of a street and a road; the most unlikely of theme parks; and the evolution of...

10 Jan 202333min

Balikbayan Boxes

Balikbayan Boxes

This time of year, right in the middle of the holiday season, there's a beloved, frenzied tradition playing out in Filipino households all around the world, with which reporter Gabrielle Berbey is int...

21 Dec 202236min

Mini-Stories: Volume 15

Mini-Stories: Volume 15

The whole conceit of this show is that if look at the world in the right way, you’ll see stories everywhere. Some of the stories are epic power struggles chronicling the construction of a famous skysc...

14 Dec 202237min

The Divided Dial

The Divided Dial

If you’ve ever flipped through the radio dial — not satellite, not podcasts, but good old-fashioned AM and FM radio — you may have noticed something. Right wing radio talk is everywhere.But the airwav...

6 Dec 202246min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
avanzapodden
svd-tech-brief
uppgang-och-fall
fill-or-kill
rss-dagen-med-di
affarsvarlden
borsmorgon
bathina-en-podcast
kapitalet-en-podd-om-ekonomi
lastbilspodden
rss-inga-dumma-fragor-om-pengar
tabberaset
24fragor
rikatillsammans-om-privatekonomi-rikedom-i-livet