What BuzzFeed and Vice's Declines Tells You About Media Businesses

In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses. [00:55] Reasons that digital media companies are declining. [01:53] Why do we recommend monetizing a product or service, not media? [03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution. [04:29] Ways to increase profit margins using equity. [04:57] Why it’s the size of your market, not your audience, that matters. [06:15] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Vice BuzzFeed News Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.