#711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More

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Andrew Rosener (@andrewrosener) is the founder and CEO of MediaOptions, which has been the #1 domain broker in the world for the last six consecutive years. Since 2008, Andrew has been involved in more than $600 million dollars in domain sales and has played a pivotal role in numerous high-profile domain-name transactions, including X.com to Elon Musk, Zoom.com to Zoom, and Prime.com and Podcast.com to Amazon, as well as thousands of others.

Andrew is an inductee of the Domain Name Hall of Fame; he was named Domain Investor of the Year by TRAFFIC; and he is the creator of the Rosener Equation, a formula for objectively valuing domain names, widely adopted by the industry.

Andrew is also the owner of DomainSherpa.com, the industry’s leading educational podcast.

Please enjoy!

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[00:00] Start

[07:06] Who is Charlie Tuna, and what are his tenets?

[30:11] Presidential ham and the value of owning coveted domains.

[34:35] Tess Diaz enters the picture.

[39:25] A domain industry overview.

[43:14] Domain investors vs. domain squatters.

[46:21] Getting a late start in the game.

[50:16] Brokering the sale of pizza.net.

[56:50] Why relocate to Panama in the midst of building a business that needed to make $250 per day?

[1:00:40] Leasing vs. buying a domain as a startup.

[1:10:36] Leasing vs. selling a domain as a holder.

[1:13:42] How important is securing your brand as a .com?

[1:15:50] Negotiating equity in lieu of cash.

[1:19:35] Are we in the early stages of a digital real estate boom?

[1:22:03] Why did Andrew buy Fuckyourself.com?

[1:25:29] Anger management.

[1:31:18] Email management.

[1:33:57] How will AI affect the domain industry and SEO business?

[1:39:53] Alternative uses for domains.

[1:48:35] Finding Andrew and his projects online.

[1:49:28] Pursuit of happiness.

[1:55:08] Avoiding attraction to unnecessary pain.

[2:03:13] Three most important influences.

[2:06:05] Parting thoughts.

[2:08:15] Hunting bigger fish.

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