308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

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651 | News from the EDGE | Week of 1.1.2024

651 | News from the EDGE | Week of 1.1.2024

Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off. Kicking things off, Facebook is ...

5 Jan 202439min

650 | News from the EDGE | Week of 12.25.2023

650 | News from the EDGE | Week of 12.25.2023

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin's mother-in-law out of this already? On th...

28 Dec 202341min

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry. Elizabeth...

21 Dec 202339min

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabe...

18 Dec 202340min

647 | News from the EDGE | Week of 12.14.2023

647 | News from the EDGE | Week of 12.14.2023

Rock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemi...

14 Dec 202336min

646 | Your GA4 Health Check w/ Dana DiTomaso

646 | Your GA4 Health Check w/ Dana DiTomaso

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 ...

9 Dec 202346min

645 | News from the EDGE | Week of 12.05.2023

645 | News from the EDGE | Week of 12.05.2023

Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agr...

6 Dec 202332min

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing ...

2 Dec 202339min

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