308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

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611 | News from the EDGE | Week of 7.24.2023

611 | News from the EDGE | Week of 7.24.2023

The "X" Factor We're back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it's wings as Elon Musk leads a massive rebrand to "X". Google takes strides in promotin...

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610 | Google Generative AI w/ Glenn Gabe

610 | Google Generative AI w/ Glenn Gabe

Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google ...

24 Juli 202346min

609 | News from the EDGE | Week of 7.17.2023

609 | News from the EDGE | Week of 7.17.2023

Has AI Fallen Off? Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news,...

18 Juli 202343min

608 | Tracking the SERP Features w/ Glenn Gabe

608 | Tracking the SERP Features w/ Glenn Gabe

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episo...

14 Juli 202342min

607 | News from the EDGE | Week of 7.10.2023

607 | News from the EDGE | Week of 7.10.2023

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There's some major social media news with the launch of Threads from Meta, and some crazy statistics that...

12 Juli 202339min

606 | International Culture, Diversification & SEO w/ Gemma Houghton

606 | International Culture, Diversification & SEO w/ Gemma Houghton

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when e...

10 Juli 202341min

605 | News from the EDGE | Week of 7.3.2023

605 | News from the EDGE | Week of 7.3.2023

The triad is back amidst Jacob's return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. P...

6 Juli 202337min

604 | News from the EDGE | Week of 06.26.2023

604 | News from the EDGE | Week of 06.26.2023

Jacob's off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie th...

28 Juni 202336min

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