News from 334 with Niklas Stephenson

News from 334 with Niklas Stephenson

CCPA Compliance: Google Launches Restricted Data Processing Option

To comply with the California Consumer Privacy Act (CCPA), companies can now enable restricted data processing by turning off personalized advertising features in Google Ads and Firebase SDK.

Recent Volatility in Google Search Rankings

Google said it does updates all the time – at least several per week – but not every update warrants an announcement. Those are reserved for updates with broader impacts and where actionable guidance can be offered.

The Legal System's Issues with Vanishing Messages

With several popular "ephemeral" messaging apps where messages self-delete after sending or being accessed, there could be vital missing evidence when such communications aren't preserved, making judges suspicious.

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EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

Talia Wolf is one of the industry's top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rat...

2 Dec 20161h 35min

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge...

29 Nov 20161h 22min

EP 202: Managing a Global SEO Strategy w/Garth O'Brien

EP 202: Managing a Global SEO Strategy w/Garth O'Brien

We are excited to be joined this week by Garth O'Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy...

23 Nov 20161h 20min

EP 201: In-House SEO vs. Agency SEO w/Jason White

EP 201: In-House SEO vs. Agency SEO w/Jason White

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz wit...

16 Nov 20161h 26min

EP 200: Steaks, Spirits, & SEO

EP 200: Steaks, Spirits, & SEO

Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We've come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 2...

11 Nov 20161h 32min

EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer

EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer

As digital marketers, do you know when your message isn't hitting the mark? Or more importantly, why? Solving the "what" the customer is looking for is not the equation, but the "why" they are looking...

4 Nov 20161h 23min

EP 198: Social Media Ads w/Ian Mackie

EP 198: Social Media Ads w/Ian Mackie

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with I...

28 Okt 20161h 39min

EP 197: The Value of Visual Communication w/Amy Balliett

EP 197: The Value of Visual Communication w/Amy Balliett

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described "Visual Communication" as: graphically represents information to efficiently and effectively create meaning – & when necessa...

20 Okt 20161h 39min

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