383 | News from the EDGE | Week of 1.04.2021

383 | News from the EDGE | Week of 1.04.2021

Welcome to 2021!
Here's what we covered this week:

[00:03:44] Legal Action Against TikTok for Underage Data Violations
While TikTok has managed to avoid being banned and continues to grow, a new legal challenge is coming in the UK for how it handles personal data for underage users. Will TikTok continue to squeak by?
By Andrew Hutchinson

[00:10:14] Does Google's John Mueller Ever Take a Break?
John Mueller, Webmaster Trends Analyst at Google, was online engaging the webmaster community on both New Year's Eve and New Year's Day. But his holiday engagements have become a tradition.
By Barry Schwartz

[00:15:36] Is BERT Biased? When Training Data Bakes in Bias
Like machine learning algorithms, a language model like BERT has to be trained using training data, and if the data is biased, then the way the model operates may be biased as well, with real consequences.
By George Nguyen

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Pigeon Droppings and Site Strategics' 10-Year Anniversary – Show 100

Pigeon Droppings and Site Strategics' 10-Year Anniversary – Show 100

The Industry's Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search. M...

20 Aug 201445min

10-Minute Adwords Optimization Checklist – Show 99

10-Minute Adwords Optimization Checklist – Show 99

The Industry's Favorite SEO Podcast #EDGETALK : PPC Checkup AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most im...

5 Aug 201445min

Social Media Advertising & Citation Resources – Show 98

Social Media Advertising & Citation Resources – Show 98

The Industry's Favorite SEO Podcast #EDGETALK : SOCIAL ADVERTISING With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options a...

29 Juli 201445min

How To Do Keyword Research – Show 97

How To Do Keyword Research – Show 97

The Industry's Favorite SEO Podcast #EDGETALK : HOW TO DO KEYWORD RESEARCH While Google's kept us on our toes with all those algorithm changes they keep rollin' out, one thing has stayed pretty consis...

18 Juli 201445min

10 Web Form Tweaks For Better Leads – Show 96

10 Web Form Tweaks For Better Leads – Show 96

The Industry's Favorite SEO Podcast #EDGETALK : 10 WEB FORM TWEAKS FOR BETTER LEADS Getting the Leads >> That's why you have a website, and that's what you have invested in over the years. Getting a b...

5 Juli 201445min

Lessons from Bad Copy – Show 95

Lessons from Bad Copy – Show 95

The Industry's Favorite SEO Podcast #EDGETALK : LESSONS FROM BAD COPYWRITING We've all read copy that makes us cringe. Sometimes it's hard to put a finger on exactly what it is that makes the copy so ...

30 Juni 201445min

Google's Panda 4.0 Update and What It Means For Ecommerce – Show 94

Google's Panda 4.0 Update and What It Means For Ecommerce – Show 94

The Industry's Favorite SEO Podcast #EDGETALK : Panda 4.0 and Ecommerce Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto ...

14 Juni 201445min

All About WordPress – Show 93

All About WordPress – Show 93

SEO Radio Podcast #EDGETALK : ALL ABOUT WORDPRESS Since 2003, WordPress has become the go-to content management system for web developers. In fact, WordPress has been downloaded well over 60 million t...

9 Juni 201445min

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