437 | News from the EDGE | Week of 7.26.2021

Google Shopping Ads are Coming to Gmail Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data ...

14 Feb 202017min

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company websi...

14 Feb 202059min

Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images. G...

5 Feb 202012min

Many people in the work space have a hard time with providing feedback without worrying about hurting someone's feelings. Other times, superiors have a hard time providing feedback in a respectable ma...

4 Feb 20201h

Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer thi...

29 Jan 20201h 5min

The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much ti...

28 Jan 202022min

The marketers who will win in today's environment are those who understand it's all about providing a great experience. It's no longer about GRABBING attention, it's about HOLDING attention. Although ...

24 Jan 202059min

Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when "cookie-pocalypse" descends. It's a big deal given Chrome acc...

22 Jan 202016min