475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle Morgan

475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle Morgan

The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding ourselves in, in 2022. The theme of the show today is Adapt, and do that nimbly. Join the Paid Media Pros as the share some great thoughts in studio with the EDGE!



[00:04:16] What have we lost from going virtual for our marketing conferences?

[00:11:25] There's a lot of people that are selling paid media services, but not really delivering.

[00:12:07] The Interview Series Title Sponsor: Site Strategics

[00:16:12] What changed in paid ad marketing 2021 and what to expect this year

[00:17:59] We're going to have to adapt to the dynamic search ad paradigm

[00:21:05] Losing the Google Partner badge?

[00:21:42] Are these really Google reps making recommendations?

[00:23:10] Sponsor for EDGE of the Web: Wix

[00:23:41] The loss of ETAs

[00:26:03] The changes - embrace them and get there before your competition does.

[00:28:23] The only time the platforms will do anything…It's because you left.

[00:30:08] Privacy changes in Facebook and the rest…

[00:43:10] Investing to build the awareness if your brand is unknown

Avsnitt(844)

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731 | News from the EDGE | Week of 12.2.2024

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730 | News from the EDGE | Week of 11.25.2024

730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp...

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729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

We have started a new series on EDGE of the Web. We're focusing on marketing tools that we love! Hopefully, you'll love them just as much as we do. First up: SEOGets.com Mathew Mellinger, Co-Founder o...

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728 | News from the EDGE | Week of 11.18.2024

728 | News from the EDGE | Week of 11.18.2024

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the ...

22 Nov 202447min

727 | AI Prompt Engineering Tactics w/ Britney Muller

727 | AI Prompt Engineering Tactics w/ Britney Muller

We're in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Britta...

21 Nov 202444min

726 | News from the EDGE | Week of 11.11.2024

726 | News from the EDGE | Week of 11.11.2024

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on ...

14 Nov 202430min

725 | Semrush Acquires Search Engine Land | What's Next?

725 | Semrush Acquires Search Engine Land | What's Next?

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial ...

12 Nov 202448min

724 | News from the EDGE | Week of 10.28.2024

724 | News from the EDGE | Week of 10.28.2024

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (excep...

1 Nov 202447min

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