562 | How Google Has Learned with Voice Search w/ Cindy Crum
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer14 Jan 2023

562 | How Google Has Learned with Voice Search w/ Cindy Crum

We’re talking voice search, the Internet of Things, and Google’s Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict the future is nearly endless. So much so, in fact, some might call her the Nostradamus of SEO.

Erin and Cindy dissect the difference between and the importance of Google’s transition from using a keyword-based understanding of the web to an entity understanding. This has major implications for voice and mobile queries, not just SERPs. Lastly, we ask the hard-hitting questions here on the EDGE like, “Can a dog eat an avocado?” and “How long can blue cheese stay in the fridge?” Google knows.

Key Segments

[00:02:38] Introducing guest Cindy Krum

[00:05:04] Voice Search and How It Relates to Entity SEO

[00:06:47] Right or Wrong Answers? Voice Search Learns

[00:07:56] The Canonical Question

[00:08:56] Google’s Dialog Flow

[00:11:10] Understanding Questions vs. Keywords

[00:13:12] Not Just Your Phone: Your Google Account is Constantly Learning

[00:14:36] The Internet of Things

[00:16:22] Site Strategics: Title Sponsor of EDGE of the Web

[00:17:53] Can a Dog Eat an Avocado?

[00:19:22] Inferred Concepts Extrapolated from How It's Talked About

[00:21:55] How Long Can Blue Cheese Stay in the Fridge?

[00:26:14] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix

[00:27:18] Multitask Unified Model

[00:36:40] EDGE of the Web Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
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Content timeframe: 1/12/2023 to 2/10/2023.

[00:39:20] Trusting Google More

[00:42:26] What’s to Come in the Future?

[00:45:11] Mobile Moxie Tools

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

WIX https://edgeofthewebradio.com/wix

SE Ranking: https://edgeofthewebradio.com/seranking

Follow Cindy Krum

https://twitter.com/Suzzicks

https://www.facebook.com/cindy.krum/

https://www.linkedin.com/in/cindykrum/

https://www.instagram.com/mobilemoxie/

Mobile Moxie recently launched some cool new Chrome plugins for our main tools:

SERPerator:

https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof

Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo


They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

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