574 | Goals, Strategies, and Tactics  w/ Kevin Indig

574 | Goals, Strategies, and Tactics w/ Kevin Indig

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

  • [00:02:43] Reintroducing Kevin Indig
  • [00:06:11] Ignored Country: Strategy
  • [00:08:16] Sun Tzu – The Art of War
  • [00:12:11] Stay in the Lane
  • [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
  • [00:14:15] The GOST Framework
  • [00:15:20] How to Orient to Objective Measurements
  • [00:17:22] The Importance of Communicating KPIs Up & Down
  • [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
  • [00:21:06] Getting Buy-in from the C-suite
  • [00:23:33] Making SMART Goals
  • [00:26:59] SEO Pride
  • [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
  • [00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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News from Episode 318 with Traci Reuter

News from Episode 318 with Traci Reuter

At Site Strategics we make it easy for you to stay up-to-date on the latest #DigitalMarketing news with our roundup segment in each episode. This week's EDGE of the Web podcast will feature special guest Traci Reuter, Founder and CEO of Divine Social, to provide commentary and analysis on important headlines.

27 Juni 201916min

318 | How to build a foolproof social advertising strategy - Interview with Traci Reuter

318 | How to build a foolproof social advertising strategy - Interview with Traci Reuter

If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 of the award-winning EDGE of the Web podcast. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

27 Juni 201950min

317 | Employee Social Media Advocacy - Interview with Glenn Gaudet

317 | Employee Social Media Advocacy - Interview with Glenn Gaudet

You might think having every employee in your business helping with your #DigitalMarketing is just a fantasy, but it's not! It's called employee social media advocacy and you can find out the why and how of it with Glenn Gaudet, CEO of GaggleAMP, in episode 317 of the award-winning Site Strategics EDGE of the Web podcast. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

24 Juni 201951min

News from 317 with Glenn Gaudet

News from 317 with Glenn Gaudet

It's time for another #DigitalMarketing news roundup segment on the award-winning EDGE of the Web podcast, this time featuring commentary and analysis with Glenn Gaudet, CEO of GaggleAMP. This week we're looking at: Tips to drive engagement to your social media content, smarter ad buying, and the overall flattening of social media usage.

24 Juni 201912min

316 | Leveraging Search & Social For Maximum ROI with Susan Wenograd

316 | Leveraging Search & Social For Maximum ROI with Susan Wenograd

How can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today's integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, joins us for episode 316 of the award-winning @SiteStrategics EDGE of the Web podcast.

18 Juni 201947min

News from 316 with Susan Wenograd

News from 316 with Susan Wenograd

The best #DigitalMarketing professionals keep up with the latest trending news affecting their work. This is why every episode of the EDGE of the Web podcast features a news roundup segment, and a special guest who helps us sort through it all. Join us for episode 316 featuring Susan Wenograd, VP of Marketing Strategy at Aimclear. This week we're looking at a study on voice search, Instagram advertising options, and Google facing an antitrust probe from the Justice Department.

18 Juni 201913min

315 | E-A-T with Lily Ray

315 | E-A-T with Lily Ray

Want your websites and pages to rank better with Google? You've got to focus on E-A-T: Expertise, Authoritativeness and Trustworthiness. Join us for a deep dive into E-A-T with Lily Ray, SEO Director at Path Interactive, our special guest for episode 315 of the award-winning EDGE of the Web podcast

7 Juni 201946min

News from Episode 315 with Lily Ray

News from Episode 315 with Lily Ray

When it's time to catch up on the latest #DigitalMarketing news, all you have to do is tune in to the latest episode of the Site Strategics EDGE of the Web podcast! This week features analysis and commentary with Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool is not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google's mobile-first indexing, and Google's updated Quality Rater Guidelines targeting E-A-T, page quality and interstitials.

7 Juni 201913min

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