Measuring Social Media: What Marketers Need to Know

Measuring Social Media: What Marketers Need to Know

Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals?

In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.

Show notes: https://www.socialmediaexaminer.com/107

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Developing Shows: Behind the Scenes at Social Media Examiner

Developing Shows: Behind the Scenes at Social Media Examiner

Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas.Guest: Brooke B. Sellas | Show Notes: socialmediaexaminer.com/566Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Juni 202341min

YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze.Guest: Tom Breeze | Show Notes: socialmediaexaminer.com/565Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Juni 202352min

Using Scarcity in Marketing: A Roadmap to Higher Conversions

Using Scarcity in Marketing: A Roadmap to Higher Conversions

Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein.Guest: Dr. Mindy Weinstein | Show Notes: socialmediaexaminer.com/564Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Maj 202348min

YouTube Ad Targeting: How to Maximize Your Results

YouTube Ad Targeting: How to Maximize Your Results

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.Guest: Ben Jones | Show Notes: socialmediaexaminer.com/563Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Maj 202343min

Targeting Website Visitors With Emails: How to Use Email Retargeting

Targeting Website Visitors With Emails: How to Use Email Retargeting

Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? To discover how to target visitors to your website organically with emails, I interview Steve Chou.Guest: Steve Chou | Show Notes: socialmediaexaminer.com/562Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Maj 202343min

YouTube Content Strategy for Businesses

YouTube Content Strategy for Businesses

Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? To discover a YouTube content strategy for businesses, I interview Nate Black.Guest: Nate Black | Show Notes: socialmediaexaminer.com/561Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Maj 202342min

Neuroscience and Marketing: How to Hack the Buyer’s Brain

Neuroscience and Marketing: How to Hack the Buyer’s Brain

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.Guest: Kenda Macdonald | Show Notes: socialmediaexaminer.com/560Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Apr 202344min

Email Marketing Strategy: Cultivating Prospects With Content

Email Marketing Strategy: Cultivating Prospects With Content

Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers? To discover an email content marketing strategy that nurtures and converts, I interview Alex Cattoni.Guest: Alex Cattoni | Show Notes: socialmediaexaminer.com/559Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Apr 202343min

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