The Social Media Examiner Show: This Week in Social Media

The Social Media Examiner Show: This Week in Social Media

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? We've got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level. Watch this quick video from our founder AND to discover how to subscribe via an iPhone. Subscribe via iTunes, Stitcher or RSS. Click here to help us spread the word about this new show. Other News Worth Noting Facebook Unveils Facebook at Work: Facebook at Work is "only available to people who have set up a work account through their employer" and is currently in beta only on iOS. Google Lets You Specify Your Social Profiles: Are you a website developer? This new feature allows you to "use markup on your official website to add your social profile information to the Google Knowledge panel in some searches. Knowledge panels can prominently display your social profile information." Weekly Video Tip // Post by Social Media Examiner. . Studies Worth Examining Q4 Social Login Report: Facebook Losing Ground to Google: Janrain's Q4 2014 social login report shows that while Facebook is still the dominant way people log into websites, Google is closing the gap among music and consumer brand sites. Facebook lost 3% of its social login market share while Google gained 6% in 2014, going from 34% in Q3 to 40% in Q4. REPORT: Messenger Cuts Into Facebook App's Reach: According to November 2014 data from comScore, the Facebook Messenger app is boosting its share of overall reach among U.S. users, at the expense of the social network's flagship app. Messenger rose to fifth place in rankings of reach among smartphone apps at 43.1%. The main Facebook app still overwhelmingly topped the list at 69%. Facebook-owned photo- and video-sharing network, Instagram, took ninth-place position on the list at 30.7%. Social Media Update 2014: A September 2014 survey conducted by the Pew Research Center finds that Facebook has the highest concentration of users, capturing 71% of American adult Internet users and 58% of the entire adult population. However, its overall growth has slowed, while other sites continue to see increases in users. The study also broke down key demographic trends and frequency of use for each of the five major social networks: Facebook, Twitter, Instagram, Pinterest and LinkedIn. Data Driven and Digitally Savvy: The Rise of the New Marketing Organization: Forbes Insights and advertising technology company, Turn, surveyed 331 senior executives from a range of industries. Of those executives surveyed, 7 in 10 believe their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years. Data-driven marketing is credited with creating competitive advantages in customer loyalty (47%), gaining new customers (43%) and customer satisfaction (42%). Sixty-one percent note a measurable increase in ROI from data-driven marketing campaigns. Instagram 2015 Study: The Most Valuable Instagram Study for Your Business: Iconosquare released the largest Instagram study ever conducted, surveying 16,000 Instagram users, tracking 250 million media, and analyzing 39 billion interactions. The published results include 200+ pages of exclusive analyses, case studies and best practices. Their goal is to help marketers better promote their brand, understand best practices, analyze user engagement and recruit and retain users. How Long Does It Take to Plan Facebook, Twitter Content?: Research by Percolate reveals how long companies plan ahead for their content distribution on Twitter and Facebook... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Making Customer Stories Profitable: A Proven Framework

Making Customer Stories Profitable: A Proven Framework

Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer interview into a complete, multi-format content campaign — helping you attract leads, close deals, and strengthen client relationships with authentic, trust-building narratives, I interview Joel Klettke.Guest: Joel Klettke | Show Notes: socialmediaexaminer.com/674Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Juli 53min

How to Use a Personal Brand for Exposure, Leads, and Sales

How to Use a Personal Brand for Exposure, Leads, and Sales

Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building, I interview Rory Vaden.Guest: Rory Vaden | Show Notes: socialmediaexaminer.com/673Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Juli 47min

Advanced Messaging Strategy: Making Your Product a Must Have

Advanced Messaging Strategy: Making Your Product a Must Have

Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.Guest: Katelyn Bourgoin | Show Notes: socialmediaexaminer.com/672Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Juni 45min

LinkedIn Video Strategy: Becoming a Respected Industry Leader

LinkedIn Video Strategy: Becoming a Respected Industry Leader

Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Brogan.Guest: Louise Brogan | Show Notes: socialmediaexaminer.com/671Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Juni 44min

Instagram Content Strategy: Attracting Quality Leads and Sales

Instagram Content Strategy: Attracting Quality Leads and Sales

Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry.Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/670Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Juni 49min

Maximize Your Instagram Growth: Getting More of The Right Followers

Maximize Your Instagram Growth: Getting More of The Right Followers

Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? To discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O'Keefe.Guest: Lucas O'Keefe | Show Notes: socialmediaexaminer.com/669Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Juni 39min

Mastering Anything: A New Way to Faster and Better Results

Mastering Anything: A New Way to Faster and Better Results

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn.Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/668Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Maj 45min

Creating Share-Worthy Instagram Content That Outperforms

Creating Share-Worthy Instagram Content That Outperforms

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson.Guest: Brock Johnson | Show Notes: socialmediaexaminer.com/667Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Maj 49min

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