Google Analytics: How to Know If Your Marketing is Working

Google Analytics: How to Know If Your Marketing is Working

Do you use Google Analytics? Want to know how data can help improve your marketing?

In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast.

Show notes: https://www.socialmediaexaminer.com/133

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Building in Public: Leveraging Twitter for More Reach

Building in Public: Leveraging Twitter for More Reach

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl.Guest: Arvid Kahl | Show Notes: socialmediaexaminer.com/581Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Sep 202348min

How to Be More Creative With Your Instagram Content

How to Be More Creative With Your Instagram Content

Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro.Guest: Manu Muraro | Show Notes: socialmediaexaminer.com/580Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Sep 202345min

Short-Form Video Strategy for Business With Reels and TikTok

Short-Form Video Strategy for Business With Reels and TikTok

Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? To discover a strategy to create compelling short-form video for social media, I interview Jera Bean.Guest: Jera Bean | Show Notes: socialmediaexaminer.com/579Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Sep 202349min

Leveraging the LinkedIn Algorithm for Maximum Exposure

Leveraging the LinkedIn Algorithm for Maximum Exposure

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview Richard Van Der Blom.Guest: Richard van der Blom | Show Notes: socialmediaexaminer.com/578Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Aug 202344min

Advanced AI Tools for Video, Newsletters, and Articles

Advanced AI Tools for Video, Newsletters, and Articles

Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? To discover AI tools for content creators, I interview Matt Wolfe.Guest: Matt Wolfe | Show Notes: socialmediaexaminer.com/577Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Aug 202346min

Marketing Disrupted: Perspective on a Changing Industry

Marketing Disrupted: Perspective on a Changing Industry

Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption.Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Aug 20239min

Advanced Scaling With Facebook Ads

Advanced Scaling With Facebook Ads

Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? To discover three advanced strategies for scaling Facebook ads to grow your business, I interview Tim Burd.Guest: Tim Burd | Show Notes: socialmediaexaminer.com/576Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Aug 202341min

How to Build an Internal Facebook Ads Team to Scale Any Business

How to Build an Internal Facebook Ads Team to Scale Any Business

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford.Guest: Nick Schackleford | Show Notes: socialmediaexaminer.com/575Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Aug 202345min

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