Up-selling and cross-selling in e-commerce - ROCKET FUEL for your sales
Would you like fries with that? I bet you don't immediately equate this expression with cross-selling. Meanwhile, this is one of its best examples. Thanks to this one sentence, McDonald serves more th...
19 Jan 202313min
RECOMMENDATION making your CUSTOMERS want to BUY - 5 powerfull TIPS
The InternetRetailing Top500 (Top five hundred) report shows that approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lowe...
5 Jan 202318min
Measure the immeasurable - 7 best loyalty metrics
Research conducted by Loyalty One as part of the Loyalty Big Picture report shows that brands spend a total of $323 (three hundred twenty three) billion annually to create a community of engaged custo...
12 Dec 202215min
5 steps to an effective landing page
Landing pages. Creating them is easier than you think. After all, all you need is a drag & drop creator and even a little coding skill. But creating a landing page that will be effective and turn visi...
1 Dec 202210min
Put them in one bag - 6 advanced segmentation methods
According to the Data and Marketing Association, segmented e-mail campaigns resault in 76% increase in revenue compared to universal campaigns. Defining the characteristics and behaviors of your consu...
24 Nov 202211min
Hacking CX- 5 Psychological Tricks You Didn't Know About
According to McKinsey, 70% (seventy percent) of customer purchasing experience is based on how the customer feels treated. This makes hacking customer experience easier. Our brain makes mistakes in a ...
17 Nov 202215min
How to DESIGN POP-UPs your audience LOVE
In 1997 (nineteen ninety-seven), Ethan Zuckerman created the first pop-up ad. When observing their development over the years, he felt obliged to send a statement to all Internet users. In 2014 (two t...
10 Nov 202216min
How to DESIGN your MARKETING PROCESS?
It has been 50 years since Kotler, who is considered the "father" of marketing, laid the foundations of this field. Over the years, a lot has changed. New technologies and new communication channels e...
3 Nov 202223min
