Neuromarketing: Science or Science Fiction?
Stuff They Don't Want You To Know4 Apr 2014

Neuromarketing: Science or Science Fiction?

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future?

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Avsnitt(1905)

Edward Bernays: The Most Famous Man You've Never Heard Of

Edward Bernays: The Most Famous Man You've Never Heard Of

Nowadays Edward Bernays remains a relatively obscure historical figure. His legacy, however, is thriving around the globe, and his techniques are found in everything from the food we eat to the things we believe. But who was this man, and how did he get his start? And how does his work affect you today? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comThey don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/See omnystudio.com/listener for privacy information.

25 Okt 201326min

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