My favorite marketing hack to get big customers, Social media is becoming a democracy,  How Sam Sulek gets millions of views & more

My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more

In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his favorite marketing hack for landing big clients, highlighting the effectiveness of utilizing podcasts for networking with high-profile executives. We examine the technique of using podcasts not only as a platform for thought leadership but also as a stepping stone for relationship-building and business opportunities. Focusing on authenticity and standout content, we explore the critical role of content quality in the age of algorithms that prioritize genuine and engaging material. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more (00:35) Hitting up well-known executives through LinkedIn (00:59) Interviewing executives and discussing their business (01:37) Asking executives for introductions to potential customers (02:19) Example of using podcasts to sell a company (03:15) Gathering a community around your podcast (04:17) Using social networks to reach out to potential guests (06:06) The democratization of social media and content quality (07:28) YouTube algorithm rewards merit-based content (08:33) Examples of successful content creators on TikTok and YouTube (08:41) Eric and Neil discuss Sam Sulek's interesting content and his success on YouTube. (09:24) Eric mentions Kevin Esprito and his gardening YouTube channels, highlighting the importance of authenticity in content creation. (10:34) Neil shares the alarming statistic that 94.29% of web pages tracked by ubersess and answer the public receive no organic traffic from Google. (11:41) Neil emphasizes the need for authentic and amazing content to stand out in the saturated market. (12:29) Eric compares Instagram reels, TikTok, and YouTube shorts to a slot machine, emphasizing the importance of consistency and quality in content creation. (14:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

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Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring  Customers Back, He Sends Custom Swords To Get Millions In Profits  (100% Response Rate), How We're Going To Ramp The F**K Out Of  YouTube

Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and creative strategies. TIME-STAMPED SHOW NOTES (00:00) The Value of Standing One-on-Ones (02:53) Marketing Strategies and Consumer Behavior (05:53) Economic Insights and Business Performance (08:55) Political Influences on Business (12:00) Innovative Marketing Tactics (15:01) YouTube Growth Strategies To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

22 Maj 21min

The Management Styles Of Mark Zuckerberg And Jensen Huang,  Private CEO Conversations Around AI And Their People, The Real Use  Case For AI (It's Not Replacing Jobs)

The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It's Not Replacing Jobs)

In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting to constant change. TIME-STAMPED SHOW NOTES (00:00) Tech Giants and Innovation Trends (02:51) AI's Impact on Employment and Corporate Strategy (05:53) AI in Marketing and Performance Management (08:51) Management Styles and Company Culture (12:03) The Future of Work and AI Integration. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

21 Maj 23min

The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting  Marketing?

The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands. TIME-STAMPED SHOW NOTES (00:00) Resilience in Business Challenges (02:51) Navigating Financial Strains and Investments (06:14) Ethics and Long-Term Thinking in Business (08:56) The Importance of Core Memories and Family (11:58) Leveraging Technology for Legacy (23:54) The Future of Personal Brands and AI Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

20 Maj 27min

AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI  Prompts

AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts

In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Marketing Organizations (03:05) AI in Email Marketing and Lead Generation (05:54) Human Element vs. AI in Content Creation (08:52) The Future Workforce and AI Integration (12:09) The Evolution of AI and Its Implications Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

19 Maj 18min

Does Being Transparent Really Help In Your Marketing?, First Principles  Of Generational Businesses, What We Learned From A Private  Conference Ratings, Why Our YouTube Channels Are Starting To  Finally Grow… Again

Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges. TIME-STAMPED SHOW NOTES (00:00) The Power of Transparency in Marketing (05:12) Building a Generational Business: Key Principles (14:26) Navigating Challenges and Learning from Feedback (17:55) The Evolution of Content Creation and Engagement Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

15 Maj 25min

How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad Backfires

How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad Backfires

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by increasing speed and efficiency, and examine the challenges of freemium models and surprising campaign outcomes. TIME-STAMPED SHOW NOTES (00:00) Cultivating a Data-Driven Culture (07:02) The Importance of Data Relevance (11:54) Adapting to Market Changes (15:05) The Future of Marketing and AI (19:52) Unexpected Marketing Outcomes Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

14 Maj 24min

The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE  Over Content Creation

The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE Over Content Creation

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Search Engines (02:59) Natural Conversations and Content Creation (05:49) Lead Generation Strategies and Revenue Insights (08:50) Freemium Models and User Engagement (12:03) Balancing Work and Family Life (15:02) Innovative Marketing Strategies Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

13 Maj 19min

Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On  Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs  F**cked?

Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs F**cked?

In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of platform dominance. The episode also highlights Google’s challenges and the need for marketers to innovate and adapt. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Business Models (02:54) Shifts in Search Behavior and Platform Dominance (05:59) The Future of Search and Social Media Integration (08:57) The Innovator's Dilemma and Google's Position (12:12) Adapting to Change in Digital Marketing Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

12 Maj 20min

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