Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live crickets to roast at home, and worked with a top-rated chef to perfect their recipes. The only problem: getting people to eat a snack made of ground-up bugs. When Exo protein bars eventually stalled, the pair pivoted to another ambitious idea: breakfast cereal that tasted like the Fruit Loops and Cocoa Puffs of childhood–but minus the sugar and grains. Drawing on their roller-coaster experience with Exo, Gabi and Greg revisited winning strategies, and scrapped the plays that didn’t work, eventually building Magic Spoon into a nationwide brand.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Sam Paulson.


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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Kickstarter: Perry Chen

Kickstarter: Perry Chen

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Samuel Adams: Jim Koch (2017)

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Aden + Anais: Raegan Moya-Jones

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Rolling Stone: Jann Wenner

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Spanx: Sara Blakely (2017)

Spanx: Sara Blakely (2017)

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Spanx. At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business. PLUS in our postscript "How You Built That," we check back with Chandra Arthur of the friend-matching app Friendish, and how it was recently featured on the show, Planet of the Apps. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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TRX: Randy Hetrick

TRX: Randy Hetrick

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WeWork: Miguel McKelvey

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