The Best Type of Fame to Get the Most Money

The Best Type of Fame to Get the Most Money

In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Best Type of Fame to Get the Most Money (00:06) Neil's opinion on the best type of fame: Being well-known in a massive total addressable market (TAM) (00:32) Kylie Jenner's fame in the beauty industry (01:11) Eric's opinion on the best type of fame: Niche fame for industry recognition and privacy (02:00) Neil discusses the challenges of monetizing fame in a wide audience (03:33) Eric shares an example of a niche audience with potential for monetization (03:59) Neil highlights the importance of a niche with a large TAM for profitability (04:28) Discussion on Sam Altman's niche fame and potential for future recognition (05:35) Conclusion: Balancing fame, privacy, and profitability (06:00) Neil mentions Brian Dean's new YouTube channel for exploding topics (06:29) Neil describes the content of Brian Dean's first video and its relevance (07:23) Neil emphasizes the financial potential of building non-personal branded companies (08:02) Eric adds an example of a factory that produces products for a lower cost (08:50) Eric clarifies the limitations of accessing the factory mentioned (09:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

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Judge Sinks Elon Musk’s $56B Tesla Pay Package

Judge Sinks Elon Musk’s $56B Tesla Pay Package

In episode #2878, Eric Siu and Neil Patel discuss the recent legal ruling against Elon Musk's $56 billion pay package, despite shareholder approval. They explore the implications of such legal decisions on business operations and the broader context of public figures in the business world, contrasting Musk's visibility with the anonymity of other successful entrepreneurs. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Elon Musk's $56 Billion Pay Package Controversy (02:53) The Impact of Legal Decisions on Business (05:45) The Dichotomy of Public Figures: Elon Musk vs. Anonymous Wealth (06:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

4 Dec 20248min

Want to Go Viral on LinkedIn? Here’s How

Want to Go Viral on LinkedIn? Here’s How

In episode #2877, Eric Siu and Neil Patel discuss effective strategies for going viral on LinkedIn—the importance of engaging content, consistent posting, and authenticity in communication. They outline a five-step framework for achieving viral success, including focusing on trending topics, maintaining a regular posting schedule, and mastering copywriting skills. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Going Viral on LinkedIn: The Framework (02:58) Engagement Strategies for LinkedIn Success (06:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

3 Dec 20247min

How to Turn One LinkedIn Post into 8 Qualified Leads

How to Turn One LinkedIn Post into 8 Qualified Leads

In episode #2876, Eric Siu and Neil Patel discuss the challenges and strategies of scaling LinkedIn Account-Based Marketing (ABM) campaigns, emphasizing the importance of engagement over mere views. They share insights on content marketing and tracking revenue generation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Scaling LinkedIn ABM Campaigns (02:46) The Value of Engagement Over Views (05:57) Hand-to-Hand Combat in Marketing (06:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

2 Dec 20248min

Stop Losing Money: Track & Grow Your Agency

Stop Losing Money: Track & Grow Your Agency

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion of insider strategies on optimizing profitability, tracking efficiency, raising prices, and scaling through acquisitions.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Growth Strategies (02:54) Tracking Efficiency and Profitability in Agencies (06:01) Marketing Budget Allocation for Agencies (09:00) The Importance of Management Teams in Agency Sales (11:54) Year-End Reflection and Planning for Agencies (15:02) Pricing Strategies and Value Proposition in Agencies Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

30 Nov 202420min

How This YouTuber Gets 100k+ Views with Only 60k Subs

How This YouTuber Gets 100k+ Views with Only 60k Subs

In episode #2875, Eric Siu and Neil Patel discuss the importance of quality content creation on platforms like YouTube. They share insights on how a YouTuber with fewer subscribers can achieve high view counts through meticulous content production and strategies for growing a YouTube channel. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Power of Quality Content Creation (02:47) Strategies for YouTube Growth (06:10) Effective Outreach and Engagement Techniques (08:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

29 Nov 202410min

DOJ Targets Chrome: What This Means for Google

DOJ Targets Chrome: What This Means for Google

In episode #2874, Eric Siu and Neil Patel discuss the ongoing antitrust challenges faced by Google, particularly the Department of Justice's push to break up its monopoly by selling the Chrome browser. They also explore the bullish sentiment in the stock market regarding economic prospects under a potential Trump administration. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Google's Antitrust Challenges (02:51) Market Reactions and Economic Predictions (04:38) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

28 Nov 20246min

Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?

Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?

In episode #2873, Eric Siu and Neil Patel discuss Jaguar's recent marketing campaign that sparked controversy due to its focus on gender identity rather than the product itself. They critique the decision to alienate the brand's core audience and compare it to other failed marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Jaguar's Controversial Campaign (02:56) The Impact of Marketing on Brand Identity (05:48) Sticking to Core Values in Advertising (06:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

27 Nov 20248min

Why Jake Paul Is Laughing His Way To The Bank

Why Jake Paul Is Laughing His Way To The Bank

In episode #2872, Eric Siu and Neil Patel discuss the recent fight involving Jake Paul and Mike Tyson, highlighting the entertainment aspect of modern boxing and how it parallels scripted wrestling.  The discussion then shifts to Dude Perfect, a popular trick shot group that recently raised a significant amount of investment, exploring their business strategy and the economics behind such deals. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Business of Entertainment: Jake Paul's Fight (02:56) Dude Perfect's Major Investment and Business Strategy (10:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

26 Nov 202412min

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