Voyage in Carving Out a Learning and Skill Development Category w/ Hywel Carver
In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He disc...
19 Mars 202457min
Designing a Category In an Old School Industry w/ Frederik Hendriksen
Commercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the f...
12 Mars 202448min
How to Right-Size the Problem You’re Solving w/ Lauren Pufpaf
In this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience t...
27 Feb 202444min
Keeping Your Point Of View Unique In A Wave Of Competition w/ Brian Schiff
A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space. Brian Schiff had capitalize...
20 Feb 202454min
How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch
In this episode, we interview Rebecca Kirstein Resch, the founder and CEO at inqli. Rebecca’s company is dedicated to helping workplace teams tap into the power of ‘tacit knowledge.’ She’s been using ...
6 Feb 202451min
Why Vertical SaaS is Fertile Ground for Category Design w/ Nick Tippmann
In this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS compan...
30 Jan 202447min
How a Gartner Analyst Looks at Categories
In this episode, we’re joined by Dan Gottlieb, a Senior Director Analyst at Gartner. Dan shares his take on how analysts like him define categories and when to establish a new one. He also unpacks how...
23 Jan 202451min
