Hermès
Acquired20 Feb 2024

Hermès

In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the French luxury dream. Loyal clients will wait years simply for the opportunity to buy one of the company’s flagship Birkin or Kelly bags. Unlike every other luxury brand, Hermès:

  • Doesn’t increase supply to meet demand (hence the waitlists)
  • Doesn’t loudly brand their products (IYKYK)
  • Doesn’t do celebrity endorsements (stars buy their bags just like everyone else)
  • Doesn’t even have a marketing department! (they barely advertise at all)

And yet everyone knows who they are and what they represent. But, despite all their iconoclasm, this is not a company that’s stood still for six generations. Unbeknownst to most, Hermès has completely reinvented itself at least three times in its 187-year history. Including most recently (and most dramatically) by the family’s current leaders, who responded to LVMH and Bernard Arnault’s 2010 takeover attempt by pursuing a radical strategy — scaling hand craftsmanship. And in the process they turned the company from a sleepy, ~$10B family enterprise into a $200B market cap European giant. Tune in for one incredible story!

Sponsors:


More Acquired!

© Copyright 2015-2025 ACQ, LLC


Links:

Carve Outs:

‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

Avsnitt(213)

Episode 36: The LA Clippers

Episode 36: The LA Clippers

In honor of start of NBA playoffs, Ben & David venture off the beaten path to explore one of Steve Ballmer’s most famous acquisitions, his 2014 purchase of the Los Angeles Clippers NBA franchise. Was ...

24 Apr 20171h 12min

Episode 35: Oculus

Episode 35: Oculus

Ben & David transcend the barriers of “real” reality, and dive into Facebook and Mark Zuckerberg’s geek-eutpoia vision of the future of gaming, social, and maybe even the entire internet: strapping go...

11 Apr 20171h 24min

Episode 34: The Starbucks IPO with Dan Levitan

Episode 34: The Starbucks IPO with Dan Levitan

Ben & David "pour over" the 1992 IPO of the legendary Seattle coffee company with the help of Dan Levitan, who served as lead investment banker on the IPO and who would later co-found the venture capi...

3 Apr 20171h 19min

Episode 33: Overture (with the Internet History Podcast!)

Episode 33: Overture (with the Internet History Podcast!)

Episode 33: Overture (with the Internet History Podcast!)    Ben & David dive deep into the early days of internet search, with the help of the best in the internet history business: Brian McCullough ...

13 Mars 20171h 34min

Episode 32: The Snap Inc. IPO

Episode 32: The Snap Inc. IPO

Snap! Acquired is live on the scene reporting from the "Super Bowl" of 2017 tech events: Snap Inc's hugely anticipated (and just plain huge) IPO. What does the future hold for this plucky “camera comp...

4 Mars 20171h 30min

Episode 31: The Uber - Didi Chuxing Merger with Brad Stone, author of The Upstarts & The Everything Store

Episode 31: The Uber - Didi Chuxing Merger with Brad Stone, author of The Upstarts & The Everything Store

Topics covered include:The global surge in 2012 of entrepreneurs starting ridesharing companies, nowhere moreso than China Didi CEO Cheng Wei and investor Wang Gang’s backgrounds at Alibaba, first ent...

1 Mars 20171h 17min

Episode 30: P.A. Semi + AuthenTec

Episode 30: P.A. Semi + AuthenTec

Topics covered include: P.A. Semi’s original moniker ("Palo Alto Semiconductor”) and its celebrity founder (in the semiconductor world) Dan DobberpuhlHistory of the back and forth tradeoffs between In...

24 Jan 20171h 16min

Episode 29: Special—2016 Review and 2017 Predictions

Episode 29: Special—2016 Review and 2017 Predictions

Ben & David wrap up 2016 with a review of the top tech themes we discussed on the show this year, and look forward to which themes we think will be relevant in the coming year. Can our hosts predict t...

11 Jan 20171h 20min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
fill-or-kill
rss-inga-dumma-fragor-om-pengar
borsmorgon
rss-dagen-med-di
lastbilspodden
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
affarsvarlden
market-makers
rss-den-nya-ekonomin
borslunch-2