The future of marketing agencies, How to increase your agency's value, & more

The future of marketing agencies, How to increase your agency's value, & more

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School. (00:23) Ralph introduces himself and his agency, Tier Eleven. (03:18) Kasim talks about the challenges agencies face and the need for value-producing services. (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees. (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services. (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms. (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit. (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate. (12:03) Percentage of media model can still work if providing value. (13:06) Agencies need strategy and problem-solving skills to provide value. (14:54) Agencies' value and multiples are more realistic now, not artificially inflated. (16:10) 15-20x multiples for agencies will not come back. (16:49) Platforms will win with automation, agencies need to find value outside of that. (17:50) Charging per meeting, page, or lead can be an alternative pricing model. (19:13) Big corporations prefer fixed costs, not performance-based pricing. (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided. (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models. (22:23) SMBs struggle to afford comprehensive agency services. (23:19) Agencies need to understand the value of each customer to determine pricing. (25:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

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Everything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our Competitors

Everything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our Competitors

In episode #2961, Eric Siu and Neil Patel highlight the power of networking, long-term relationships, and adapting to market changes. They also discuss tariffs, building support networks, and collaborating with competitors. Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Networking Opportunities at Events (02:48) The Importance of Long-Term Relationships (06:12) Navigating Business Challenges (09:03) Understanding Market Dynamics (12:02) The Impact of Tariffs and Trade (14:59) Building a Supportive Network (18:07) Collaboration Over Competition Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

28 Apr 26min

 Our Founder Mode Routines

Our Founder Mode Routines

In episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability. TIME-STAMPED SHOW NOTES (00:00) LeBron James and Health Investments (01:18) Personal Health Routines (04:34) Longevity Protocols and Sleep (08:03) Diet and Nutrition Strategies (10:05) Exercise and Fitness Regimens Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

24 Apr 16min

Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands

Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands

In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception. TIME-STAMPED SHOW NOTES (00:00) The Shift from Clickbait to Quality Content (02:57) The Importance of Retention and Sub Hooks (05:47) Creating Authentic and Valuable Content (09:07) Strategic Event Participation and Networking (12:05) Rethinking Marketing Strategies and Customer Focus (15:04) Consumer Behavior and Brand Perception Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

23 Apr 19min

Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network

Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network

In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business. TIME-STAMPED SHOW NOTES (00:00) The Power of Multiple Products in Marketing (02:48) Navigating the Complexities of Global Sales (06:05) The Future of SEO and AI Integration (08:52) Building a Billion Dollar Network (11:54) The Art of Relationship Building (14:52) The Value of Content in Networking (17:47) The Long Game in Business Relationships Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

22 Apr 24min

Big Entrepreneur Lessons From Partnerships, It's Time To Double Down, Fascinating Data From Meta's Lawsuit, When You Feel Like You Are Getting Beat

Big Entrepreneur Lessons From Partnerships, It's Time To Double Down, Fascinating Data From Meta's Lawsuit, When You Feel Like You Are Getting Beat

In episode #2957, Eric Siu and Neil Patel discuss the critical lessons learned from partnerships in entrepreneurship, the importance of choosing the right partners, establishing checks and balances, and aligning core values. They also shared how to navigate challenges in business and the necessity of resilience during tough times. TIME-STAMPED SHOW NOTES (00:00) The Importance of Choosing the Right Partners (03:36) Lessons from Successful Partnerships (08:38) Core Values in Partnerships (13:14) Navigating Challenges in Business (16:57) Resilience in Tough Times Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

21 Apr 24min

The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?

The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?

In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels and highlight why long-form content still drives strong results. TIME-STAMPED SHOW NOTES (00:00) Podcast Performance Insights (02:58) Marketing Budget Breakdown (06:02) AI in Marketing Strategies (09:00) Challenges in Modern Marketing Channels (12:00) The Value of Long-Form Content Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

17 Apr 20min

The Most Creative Cold Outreach EVER

The Most Creative Cold Outreach EVER

In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact your business. They also unpack valuable insights from private equity on market dynamics and scaling effectively. TIME-STAMPED SHOW NOTES (00:00) Creative Cold Outreach Strategies (02:59) Building in Public: Pros and Cons (05:58) The Importance of Positioning and Pricing (09:10) Lessons from Private Equity and Market Dynamics Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

16 Apr 24min

Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…

Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…

In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology. TIME-STAMPED SHOW NOTES (00:00) Navigating New Marketing Channels (02:57) The Importance of Core Marketing Strategies (06:06) The Power of Follow-Up in Sales (11:56) Overcoming Sales Resistance Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

15 Apr 17min

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