The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Silenced Scientist: The Cure For Alzheimer's Already Exists?! Doctors Are Trapped In A Broken System! The Link Between Oral Infection & Cancer!

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What if the key to investing wasn’t finding the next big thing—but surviving the next unknown? Bestselling author and savings expert Morgan Housel shares the true story that changed how he sees risk f...

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*NEW* Body Language Expert: When You Do This You Look like A Loser...(Sorry But You Do)! This Is The Real Reason You're Still Single!

*NEW* Body Language Expert: When You Do This You Look like A Loser...(Sorry But You Do)! This Is The Real Reason You're Still Single!

Can you make someone like you in seconds? Vanessa Van Edwards returns with the science-backed secrets of dating and likeability - tested in real-life dating scenarios for the very first time.  Vane...

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