The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

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How I Built 5 Multi-Million Dollar Companies: Marcia Kilgore

How I Built 5 Multi-Million Dollar Companies: Marcia Kilgore

Marcia Kilgore is responsible for revolutionising the beauty industry through the multiple multi-million dollar businesses she’s founded and built. She’s the woman behind Beauty Pie, Fit Flops, Bliss ...

27 Sep 20211h 22min

Moment 24 - Mary Portas on Finding Your Truth When You’re Feeling Lost

Moment 24 - Mary Portas on Finding Your Truth When You’re Feeling Lost

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. It’s becoming more and more apparent that in the modern world, many peopl...

23 Sep 202111min

Klarna Founder: From $0 to $46 Billion: Sebastian Siemiatkowski

Klarna Founder: From $0 to $46 Billion: Sebastian Siemiatkowski

Sebastian Siemiatkowski is one of the most successful businessmen in Europe. He is the founder of Klarna, a company that is now worth an incredible $46 billion. Sebastian himself is now worth over $3....

20 Sep 20211h 17min

Moment 23 - Why You Should Embrace Failure: Elizabeth Day

Moment 23 - Why You Should Embrace Failure: Elizabeth Day

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. Failure is something which we will all inevitably meet throughout our liv...

16 Sep 20219min

Moonpig Founder: How I Built A $150 Million Business WITHOUT Sacrifice: Nick Jenkins

Moonpig Founder: How I Built A $150 Million Business WITHOUT Sacrifice: Nick Jenkins

Nick Jenkins is the founder and former CEO of Moonpig.com, a company which revolutionised gift cards and is now worth over one and a half billion pounds. Nick knows what it takes to build a business f...

13 Sep 20211h 8min

Moment 22 - How To Turn Your Ambition Into Action: Jamil Qureshi

Moment 22 - How To Turn Your Ambition Into Action: Jamil Qureshi

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. It’s fair to say that most people possess ambition, yet almost all of tho...

9 Sep 202110min

How To Take Full Control Of Your Mind: Prof. Steve Peters, The Chimp Paradox

How To Take Full Control Of Your Mind: Prof. Steve Peters, The Chimp Paradox

It’s hard to know where to begin with Steve Peters. He’s a doctor, a psychiatrist, a professor and a mental coach for the worlds top athletes and business leaders. He’s also the author of “The Chimp P...

6 Sep 20211h 16min

Moment 21 - Professor Green on The Source Of Your Success

Moment 21 - Professor Green on The Source Of Your Success

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. Professor Green’s accomplishments as a white rapper, at the time he found...

2 Sep 202110min

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